Chevy Declares, “We’re Going Hunting–It’s Civic Season.”


“It’s Civic season” is an interesting choice of words. Let’s say that phrase is the one that sticks in a consumer’s head. Taken out of context it could mean it’s time to buy a Civic.
[via Make the Logo Bigger]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.