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Lean Forward With MSNBC

According to The New York Times, this multimillion-dollar ad campaign is a long time coming for the 14-year-old MSNBC.


“When you’re clear about who you are, you actually make money,” said Sharon Otterman, the chief marketing officer for MSNBC, who started work there one year ago.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.