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Advertising News and Know-How

Advertising News and Know-How

Learn from the Legends

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No, It’s Not A New Vegas Casino, It’s A New Snack Foods Division.

Naming is tough. You end up with one word out of the hundreds or thousands of possibilities on the wall. And if a committee had anything to do with it, the one word chosen is likely to be stupid, or at best uninspired. Such is the case with this new made up word: Mondelez. According to Chicago Tribune, Kraft Foods is proposing to change the name of its global snacks business to Mondelez International Inc. when …

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Directors Are Filmmakers And/Or Hustlers, This One’s A Filmmaker

"I was seduced." -Doug Nichol "Sunshine" is not your typical "making of" video. Rather, it's a dark look at globalization and our role in feeding the machine, from director Doug Nichol. In this short film, which is making the film festival rounds this year, Nichol illustrates what that the phrase "Sunshine" means in China. The staffers at McDonald's agency want "Sunshine people," or people who are very …

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The Rich And Jeff Show Comes To Cable

Rich and Jeff appeared on CNBC today in a segment titled "The Real Mad Men." Aside from the nod to this Sunday's return of the AMC program, the reporters on the show asked about Detroit and Chevy, social media's impact on the business and the challenges faced by HP. It's fun to see these "Real Mad Men" on camera speaking well of their Chevy client, and the OK Go video that they successfully …

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Move Over Howler Monkeys, Jim Beam Drinkers Are Making A Racket

Have you heard the call of Jim Beam? If you live in Australia, chances are you know the from-deep-in-the-jungle sounds. According to The Inspiration Room, the noisy work stems from The Works in Sydney. The campaign began with jungle calls broadcast around Sydney in the three days leading up to the broadcast of the first television commercial. For all the talk about moving away from interruption …

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Storytelling Isn’t Journalism. And Brands Don’t Need To Tell The Truth.

If you've followed the news lately, then you've seen theater performer Mike Daisey on the defensive after the revelation that he fudged the truth about his experiences visiting Apple supplier Foxconn's plants in Shenzhen, China. Most notably, This American Life issued a retraction after featuring Daisey. The show's host and producers didn't feel that Daisey's account lived up to their journalistic …

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American Hipster, Only On YouTube

Hooray, American Hipster is coming. I say this with no mockery in my voice, for as much as I enjoyed Portlandia's pointy skewers of the self-important, the show lost some of its bite in season two. Ergo, we must seek other commentaries on the vacuousness of our time. American Hipster is part of YouTube's new $100 mil original programming venture. Starting next Monday, three episodes weekly -- …

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Are Agencies Staffed By Dumbasses, Or Worse?

I typically stay away from content written by anonymous contributors, but Brian Morrissey at Digiday is prompting "Confessions" from people in the industry, and the one I just read from a technology vendor seems to have merit. Agencies talk about being makers. Shouldn’t they have this technology in-house? They can’t do it. It’s the jack-of-all-trades-master-of-none thing. Digital marketing is fragmented across …

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Guest Post: Transcend the TV Spot For An Even Bigger Win

Editor's Intro: Charlie Quirk, a strategist at Wunderman in Seattle, believes Chrysler might have gotten better mileage from its epic Super Bowl spot this year, had they chosen to play the story out in different channels, instead of just relying on TV and replays on YouTube. A little over six weeks have passed since Super Bowl XVI played out in Indy. Like everyone else, I was moved by Wieden + Kennedy's beautiful …

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