American Hipster, Only On YouTube

Hooray, American Hipster is coming. I say this with no mockery in my voice, for as much as I enjoyed Portlandia’s pointy skewers of the self-important, the show lost some of its bite in season two.

Ergo, we must seek other commentaries on the vacuousness of our time.

American Hipster is part of YouTube’s new $100 mil original programming venture.

Starting next Monday, three episodes weekly — “American Hipster Presents,” a documentary series profiling passionate, local tastemakers across the country, “Max Movie Reviews” hosted by a witty baby movie critic, and the ridiculous pop culture talk show “Hipster Grandmas” — begin to run on YouTube.

The programming is made be San Francisco-based Seedwell, which is not an ad agency, even though they do make videos for HTC, Pepsi and Blue Nile.

Seedwell is of course immersed in the environment. “Hipster culture is omnipresent,” says Peter Furia, a founder of Seedwell. “It dominates fashion, music and lifestyle. It crosses borders of ethnicity, socio-economic status and sexual preference — something that we haven’t seen since the boom of hip-hop culture.”

Will you be tuning in next week to see what the programs has to offer?



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.