Advertising News and Know-How
When I opened my copy of Advertising Age today, I was confronted with this coverwrap from PointRoll. I'd like to think that if I were to create an ad that, by simple virtue of its placement, would immediately command the attention of every Ad Age subscriber, I'd do something a lot less, well, sucky. There are some infographics on the back of the wrap. They suck a bit less, but the whole concept (and I use …
Continue Reading about PointRoll Blows An Opportunity By Sucking On Ad Age’s Cover →
Remember when the call was put out to accelerate our processes and get up to Internet speed? I think we've done it, because today a huge company can emerge from a dorm room to become a major Silicon Valley-based player in just a handful of years. Said company--Facebook--can then go public (after which its officers may begin to get their fortunes out, before the whole thing fizzles). According to San Francisco …
Continue Reading about Create Compelling Mobile Experiences, Or Facebook Falls Apart →
In an industry starving for innovation, some wild ideas will be thrown at the wall. Some of them will even stick, before sliding down and out of view. Quick, look at this idea -- a smart beer cup connected to your Facebook account -- for it too may slide from view. Chris Matyszczyk writing for CNET says: I am sure that some will be vastly entertained by waking up after a night when they got truly …
Continue Reading about Click Cups, Become Friends On Facebook →
In the ad business we hear about brands wishing to reinvent themselves daily. In fact, many of us have heard these exact words (more than once), "We want to be just like Apple." Thankfully, there are few signs of brand-specific cluelessness this overt. Like agencies seeking a new skin, I am not convinced a full scale brand reinvention is possible, but evolution and new growth certainly is. According to USA TODAY, …
Continue Reading about Hooters Working To Insert The Restaurant Into Its “Breastaurant” Brand →
My friend on Twitter, Nick Kellett of Kelowna, British Columbia created List.ly to help people make better lists, through collaboration and sharing. Here's my first first on List.ly. [listly id="42I" layout="full"] …
Continue Reading about Dear Content Marketing Pros, Help Build Out This List.ly →
Every company is a media company. No, that meme is incomplete and out of date. This is longer but more accurate: Every company needs media, a.k.a. brand storytelling to create and sustain long-term interest among key constituents. Whichever angle you prefer, the need for media, a.k.a. content marketing, is a given. The question is "How the hell do we do this?" For PepsiCo's Mountain Dew brand, the answer is we …
Continue Reading about Are You Down With This Concept Yet? Media Is A Marketing Service. →
You have to know your customer inside and out. That's a given. It's also important to refrain from projecting your own values, or the brand's values, onto one's idealized customers. People are complex, so reducing their behaviors and thus their identities into neat little packages, or target demos as the case may be, is a tricky business. To illustrate the point, Buzzfeed, shares some "investor language" …
Continue Reading about Upscale Homeless Are Fuel For Urban’s Fire →
One hundred million Internet users watch online video each day. So, how can a brand possibly be heard and seen above the din? According to Venture Beat, Vimeo has launched a new marketing product called Brand Creative Fund to connect brands and filmmakers, and provide consulting services to brands on how best to create content for Vimeo loyalists. The first brand taking part in the Fund is Lincoln Motor Co. …
Continue Reading about Lifestyle Brands Appeal to Vimeo’s Creative Community →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
