When I opened my copy of Advertising Age today, I was confronted with this coverwrap from PointRoll.
I’d like to think that if I were to create an ad that, by simple virtue of its placement, would immediately command the attention of every Ad Age subscriber, I’d do something a lot less, well, sucky.
There are some infographics on the back of the wrap. They suck a bit less, but the whole concept (and I use that term loosely) should have been tossed away.
