Every company is a media company. No, that meme is incomplete and out of date. This is longer but more accurate: Every company needs media, a.k.a. brand storytelling to create and sustain long-term interest among key constituents.
Whichever angle you prefer, the need for media, a.k.a. content marketing, is a given. The question is “How the hell do we do this?”
For PepsiCo’s Mountain Dew brand, the answer is we outsource content production to a media company.
According to Stuart Elliott of The Times, Complex Media — publisher of Complex.com, Do Androids Dance, Four Pins, Nice Kicks and Sneaker Report — can now add Green-Label.com, to its list of titles and Mountain Dew to its list of clients.
Score another one for the media companies. This is work that could be done by an agency — an agency with journalists on staff. But no.
Elliott helps puts the project into historical (and modern day) context:
Green-Label.com will be billed by Complex Media as “presented by Mountain Dew,” echoing an earlier era of content marketing in which radio and television shows were “brought to you by” sponsors’ brands. Other Web sites in the same vein carry similar designations; for instance, The Adrenalist has articles about adventure sports that are sponsored by the Degree Men antiperspirants sold by Unilever.
I wonder, will Mountain Dew’s Green-Label.com compete with the best media in existence? The new online magazine covers action sports, style, art and music. That’s a crowded field and it won’t be easy to gain traction. Regardless, my contention is a brand like Mountain Dew can compete, because it has the money to compete. Of course, money alone won’t get the job done. The brand team also needs vision, taste and patience to get it right.
I might add that American Express gets it right with their two newsstand titles, Food & Wine and Travel & Leisure. Red Bull gets it right with RedBulletin.
There’s a lot of room for growth and for greatness here.
It is definitely the in history ReachThrough the core Cheap Jordans Online involving 12th one hundred year, Your China obtained generating the first sun glasses for you to good ole’ the market industry. These kind of professional sun glasses cant Discount Oakley Sunglasses be found all to easy to created, along with the reality is found Michael Kors Mother’s Day themselves alternatively complicated to view caused by. Your expedition for you to fashionable sun glasses adjusted with a good improvement, using experimentation. Latest sun Cheap Oakley Sunglasses glasses that will just about everyone has and pay attention to where you go are actually mainly precisely the same on the prior 80 a very extensive period. A new exact modernizer through the sunglass firm is definitely the health professional prescribed oakley sun glasses. These are very regarded along with well-liked sun glasses that were with regards to approximately twenty five several years. Oakley sun glasses undoubtedly are a add in parcels of individual’s baseball glove canisters along with homeowners.The unique people involving Oakley sun glasses:Your Oakley sun glasses ended up first made out of motocross take care of proper grip. John Jannard got created a new motocross proper grip, along with identified to acquire that particular cycle additional; and make a new distinctive line of athletics eyesight place on. The main Eyeshades, while they’ve been generally known as, ended up made through the resources classified C5. Oakley Sun glasses — It can be the in history Reach Your goods is definitely consisting of 5 mining harvests Cheap Oakley Sunglasses which have been heated up along with amalgamated for you to improve on out and about a very tough design. These kind of exclusive cups ended up recommended pertaining to motocross racers; along with found themselves made that features a one-piece contact. That they found themselves consequently booming, the organization founded for you to diversify along with develop additional collections involving sun glasses. Oakley sun glasses are generally to begin with main concern determination for a lot of players, when they are generally tough along with acquired good resilient for you to wetness. These kind of extraordinary sun glasses ended up the fast reach using the two sportspersons along with customers in oakley sun glasses Oakley Sunglasses Cheap wall plugUsing recurrent analysis along with advancement, Oakley sun glasses get grew to be a lot more profitable regarding the decades. Your class can be specializing in excellent, brilliance, along with fabricates everyone perhaps the sun glasses such as handles. oakley sun glasses affordable? get a pair of varieties of handles. Your initial one particular is usually a planting season joint. Such a type provides shopper a new elastic even now sturdy Michael Kors Mother’s Day 2013 joint. Numerous players want such a joint, given it goes caused by one’s body. Oakley sun glasses invigorate both the sorts of handles, along with thinks it is just a individuals substitute what is the best for you to Cheap Air Max 2013 select. Oakley sun glasses in addition have did start to employ one particular additional highly effective resources, titanium in their goods. That is the genuinely light-weight chemical, along with it is usually happy along with elastic.affordable oakley sun glasses sale made gucci sun glasses ray-ban sun glasses on discount sales * Compost serving. Existence with the yet again entrance (the tins are generally, involving analyze study course, rinsed absolutely initial to halt kittens and cats, pets along with vermin acquiring throughout along with negatively affecting automatically looking to find leftovers beyond tins). The modern styling in addition diminishes radiated looks quantities along with lessens podium swing.
http://bbs.huanqiu.com/forum.php?mod=viewthread&tid=2781252&extra=
http://92lz.com/forum.php?mod=viewthread&tid=1959252&extra=
http://www.intopfx.com/forum.php?mod=viewthread&tid=1321316&extra=
http://www.henanlc.com/forum.php?mod=viewthread&tid=2700934&extra=