With Halloween just around the corner, Laphroaig Scotch is getting in the spirit. Let's hear these unscripted, somewhat spooktacular, focus group responses to the unique taste of Laphroaig. http://youtu.be/dp4isxDD5dE To pair with the video, Laphroaig has also created a new cocktail to enjoy this Halloween. Laphroaig Trick or Treat Ingredients: 1 1/2 parts Laphroaig 10-Year-Old Single Malt Scotch …
Lundergan Grimes Chases McConnell Down The Stretch In Kentucky
It is hard to look away from the tight horse race for Mitch McConnell's Senate seat. Pundits call the challenger, Alison Lundergan Grimes, 35, a long shot. If she's such a long shot, why does the incumbent Senator need to appeal to Kentucky women with this charade of an ad? http://youtu.be/Rq8NhMvo0pY Perhaps, a new Courier-Journal/Survey USA Bluegrass poll released Monday that shows McConnell leads Grimes …
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Chevy Drives To New Places, 100-Year Old Dodge Spins Out
It's World Series time and the Detroit Tigers are not in this race, but two American car brands from Detroit are. Chevy throws a hard slider, care of Mo'Ne Davis. http://youtu.be/UM0y9V7mr9A Dodge, on the other hand, tosses a change up in the dirt. http://youtu.be/Oicu39lda0E Dodge is celebrating 100 years of male bravado and muscle cars. Chevy, thankfully, is looking at American culture quite a bit …
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In The Hands of A Craftsman Like King, Vine Is Gatorific
When you are a lifestyle brand, you need to invent content for the social web constantly. You can write a blog post, update Twitter and so on, but do not get carried away with too many text-based solutions. This is the web, we need things to click (a.k.a. rich media) that will make us smile. That's why Lacoste, with help from BETC and BETC Digital in Paris, asked Vine and Instagram star Zach King to help promote …
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Data Informs Strategy And Creative (Don’t Fight It)
The bean counters truly are in charge of OgilvyAmp, the new WPP unit dedicated to data-driven decision-making. Todd Cullen, who joined Ogilvy & Mather last year in the new post of global chief data officer, will lead OgilvyAmp. He said the goal is "using data to inspire creative work or creative thinking." According to The New York Times, 300 employees of Ogilvy & Mather are being devoted to OgilvyAmp, …
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Spotlight On NW Creative: Rational Interaction Grows With Substance
I’ve spent a lot of time in small and mid-sized agencies that don’t seem to grow. I’m not sure whether that’s because of a lack of a management ambition, lackluster work, or a stale business model. So I was intrigued to visit Seattle’s Rational Interaction, which has grown from 5 employees to 70 in less than five years, making it on the Puget Sound Business Journal’s 100 Fastest-Growing Private Companies for two …
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Wherever Your Journey To Extraordinary Takes You, Holiday Inn Is There
Holiday Inn's new all-digital campaign, "Journey to Extraordinary," seeks to tell captivating stories that bring the customer journey into focus. Before you say, "Oh great, another customer testimonial," consider that customers prefer to hear from one another, and that the brand's job in "building community" today is all about enabling these interactions. Okay, let's meet social entrepreneur Majora Carter, a …
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Hipsters In Paradise
Fashion specialists, YARD in New York City, unveiled a new spot for Timberland. http://youtu.be/pAwvpBid8X0 Holy juxtapositions. Hipsters enjoy time spent in the woods and messing around in the city? This is big. And the great thing is said hipsters do not need two uniforms of nonconformity; one will do. "I'm made for this moment. I'm built to last," intones the voice over artist. I wonder, is he …
