With Halloween just around the corner, Laphroaig Scotch is getting in the spirit.
Let’s hear these unscripted, somewhat spooktacular, focus group responses to the unique taste of Laphroaig.
To pair with the video, Laphroaig has also created a new cocktail to enjoy this Halloween.
Laphroaig Trick or Treat
1 1/2 parts Laphroaig 10-Year-Old Single Malt Scotch Whisky
3 parts Apple Cider
1 part fresh Lemon Sour
Build over ice in order. Garnish with a lemon wedge.
Getting more people to sample the product is key for this brand. If social media can help drive this action, it’s a win, and I love when experiential loops back to digital as it does here.
— David Burn (@davidburn) October 25, 2014