Advertising News and Know-How
Homelessness is certainly one of the more dramatic issues of our time. When using communications to address the issue, there is no need to complicate the matter or get in the way of the message. Thankfully, none of that artifice is present here. To raise awareness of the 93,000 homeless people all over the United Kingdom, Ogilvy & Mather/Japan created an integrated social campaign for Adot.com, highlighting the …
Continue Reading about See This: Homeless People Wrapped In Christmas Lights →
PopKey is a smart phone keyboard application where you can find, send and store animated GIFs via text. Lexus and Team One have placed a group of holiday-themed animate GIFs on PopKey to inspire and motivate people who would play with such things to drive a Lexus. Puppies and kids. This is advertising today, yesterday and tomorrow. …
Continue Reading about Lexus Offers Animated GIFs to PopKey Community →
When I grew up, gun violence had yet to rear its ugly head in our schools. Frankly, I can not imagine how scared American kids are to go to school today, to say nothing of the fears of their parents. As the two-year anniversary of the Newtown tragedy on December 14th approaches, Moms Demand Action is ramping up efforts to strengthen membership and raise awareness about the reality of gun violence in …
Continue Reading about Three Words Kids Should Never Hear: “Lockdown Drill Complete” →
“Is this great enough? Because if it’s not, sooner or later we’ll turn into one of those small regional agencies that does ads for oil changes.” -Matt Anderson Linda Baker of Oregon Business spoke to Matt Anderson of Struck, following his recent promotion from creative director to CEO of the Salt Lake City-based agency. Here is a slice of the interview. Click over to Oregon Business for the full scoop. …
Continue Reading about Matt Anderson Is A Writer At The Helm →
Portland agency Swift Collective was founded by Liz Valentine and Alicia McVey in 2007. Thanks to an acquisition by POSSIBLE, the pair have already realized an exit, which points to their skill level, network and the viability of content marketing. @alannaohlala and @therachael got the memo... #swiftstyle #stripes #jailbirds A photo posted by Swift Collective (@swiftcollective) on May 5, 2014 at 5:41pm …
RPA and Honda have conjured up some terrific animated videos to help promote three worthy causes this holiday season. The videos feature favorite nostalgic toys such as Gumby and Pokey and Skeletor and He-Man singing their renditions of familiar or newly created holiday tunes. Each video has a charity associated with it. The video that garners the most views through December 21 will win a grand prize of …
Editor's Introduction: This is our first piece from Joel Wayne, a writer and director in Boise. He's chosen to explore a topic that is near and dear to us. The great majority of creative people in advertising have worked freelance at one time or another, and have suffered the indignities common to the position. It's time we eradicate the bad practices listed by Joel below. "Don’t be evil." Google’s motto is equal …
Wendy's believes you've earned it. Earned what? Their new Bacon Portabella Melt. With the help of VML and voiceover artist Jon Bailey, the QSR came up with a neat way to engage customers around this new product offering. I haven't heard the phrase "consumer generated content" in some time, or "co-creation" for that matter, but here we are with a progressive promotion enabled by technology and obsessive use of …
Continue Reading about VML Dreams Up Juicy Promo For Wendy’s Bacon Portabella Melt →
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