RPA and Honda have conjured up some terrific animated videos to help promote three worthy causes this holiday season.
The videos feature favorite nostalgic toys such as Gumby and Pokey and Skeletor and He-Man singing their renditions of familiar or newly created holiday tunes.
Each video has a charity associated with it. The video that garners the most views through December 21 will win a grand prize of $50,000 for that charity, and the other two charities will each receive a $25,000 donation.
This video supports Children’s Hospital of Orange County:
This video supports the Little League Urban Initiative:
This video supports the Pediatric Brain Tumor Foundation:
I love this campaign. For starters, this is a seasonal sales event, which in less capable hands ends up as a price promotion with a holiday bow tied around it. This is more. Here we have childhood nostalgia, terrific musical beds, three cause-related tie-ins and social media amplification. Plus, the vids are fun to watch.
“Honda is dedicated to giving back and bringing joy to people’s lives,” said Susie Rossick, senior manager at American Honda Motor Co., Inc. They’ve done so with the expert help of RPA in Santa Monica.