Adpulp

Advertising News and Know-How

Advertising News and Know-How

Learn from the Legends

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The Real Mad Men of Advertising Adds Real-World Context To The Drama

The history and arc of the advertising industry isn’t widely known. Even the many advertising students I’ve taught didn’t seem to have much interest in the past. And while the AMC drama “Mad Men” was loosely aligned with some real events in the industry, it was of course heavier on drama than history. So to remedy this, The Smithsonian Channel is debuting a multi-part series called The Real Mad Men of …

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PR + Direct Creates Huge Impact For Colle + McVoy (And The Agency’s Clients)

Colle + McVoy in Minneapolis is expert at cultivating interest among the trade press. I know this because Jen Stack and her team send me amazing packages on a routine basis to help convince me. Now, let's look at one that was not sent to me. The following press release, to support Cub Cadet PRO Z commercial riding mowers, was sent to influential consumer and trade media in the home and garden …

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DiGiorno Pizza Is Straight Out of The Oven

When it's the weekend and your piping hot need for fresh-baked pizza (to accompany a slate of NFL games) kicks in, rise to the occasion with DiGiorno. https://youtu.be/evGkZCss7qU The new anthem and subsequent ads feature Von Miller, DJ Redfoo, Devvon Terrell, Diamond White, Madilyn Bailey, Marcus Perez, and O-Fresh. That's how you put some star power on top of your rising dough—you bake it …

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Crown Royal: A Spirit That’s Real

"Live generously and life will treat you royally." That's some moving copy with a solid idea behind it. Let's watch the idea play out in the following Crown Royal Canadian Whisky commercials from Anomaly New York. https://youtu.be/1VQIlIj_rYs I love the pace of this campaign. It fits the spirit, as does the "street casting" technique and choice of New Orleans as the setting. Come to think of it, New Orleans is …

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I Can’t Talk Right Now, I’m Not Driving

By now, you've heard just how important it is to connect all your devices to each other and to your car and home in an interlocking web of digital advertising vulnerability. This is where Connected Car by Harman can help. https://youtu.be/wBBgEkUudyI https://youtu.be/wBBgEkUudyI What would be a boring TV campaign is made less so by the acting of Hannibal Buress, a comedian known to many for his …

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Revenge of the Nerd’s Parents

Do you watch commercials and ask yourself where did this come from? Of course, you do. You work in advertising. The above spot from TD Ameritrade and their ad agency Havas Worldwide/NY is one of those spots where you're left to wonder where the brand is in this family mini-drama. Therapists could really improve the quality of creative in this country. But I digress. The fact that the director allowed a …

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Do It For Denmark

Sex sells. Sex in exotic locations sells even better. Spies Denmark, a travel concern, found that 46 percent of Danes with children have had less sex with their partner after having children. Only two percent indicate that they have had more sex, while 30 percent enjoy the same level of sex after their children were born. In a nation like Denmark with a dwindling population, this is a problem for future …

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Activate Your Voice for Freedom

We are at the dawn of 2017 and the modern world is teetering. Or it is steaming full ahead, according to your news sources and consequent points of view. One thing is clear. It's high time to speak up and out. In many places around the world, democracy and the rule of law are being undermined, human rights violated and their universal nature denied. https://youtu.be/mjiHGOwGl6U In order to dramatize the …

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