When a giant technology company releases an innovative new product, the creative community must experiment with it to see what the technology can do, and how it might be used to entertain or inform customers. McCann Lima, for one, has Google's Cardboard figured out. The agency created a breakthrough sampling program and virtual-reality experience for their client Sodimac--Peru’s largest home improvement chain. …
Ladies, Start Tracking The Rudeness All Around You
Are you a mansplainer? Prepare to be disrupted. https://youtu.be/vz8LgR8dRzQ In honor of International Women's Day, BETC São Paulo has launched the Woman Interupted App to combat gender inequality. In 2014, a study by researchers at George Washington University pointed out that women are significantly more interrupted than men. Last summer, during the first "debate" between Don Trump and Hillary Clinton, …
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Attention West Elm Shoppers Who Wish To Sleep In The Store
Brand experience is almighty. While prospects experience a brand's advertising, it's often more impactful for people to actually experience the brand on a more visceral level. To this end, some prominent retailers are now exploring opportunities new in experiential marketing, brand extensions, and brand partnerships. According to The New York Times, West Elm, a division of Williams-Sonoma that sells modern …
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Can Agencies In Blue States Relate To Shoppers In Trump’s America?
Do the coastal elites who work in Manhattan and L.A. ad agencies truly understand what motivates the people in the middle of the nation to buy hamburgers, life insurance policies, and pickup trucks? Clearly, the best of them do. So, is there anything to the claim that agency staffers need an education in Red State America? Patrick Coffee, senior editor for Adweek, travelled to Nashville recently to meet Paul …
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The Handmaid’s Tale: A Hulu Original
I am excited to see Elizabeth Moss of Mad Men star in The Handmaid's Tale, a new production which premieres on Hulu on April 26. The brilliant 1985 novel by Canadian writer Margaret Atwood could not be more timely. The story is set in a dystopia dominated by right-wing religious tyranny and environmental devastation where fertile young women are bound in sexual slavery. https://youtu.be/jMrDTDEmS4c Atwood’s …
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Love, Sweet Love
Hyatt is a leading hospitality brand the world over. Therefore, inclusion is a core brand value and it shows. https://youtu.be/vOwVmRM9mIM According to Campaign, MullenLowe's new anthem is the hotel chain's first TV spot in a decade. The commercial makes its TV debut tonight during the 89th Academy Awards. Grammy-nominated singer Andra Day provides the soundtrack, a new rendition of the Hal David/Burt …
Democracy Dies In Darkness
The Washington Post drove Tricky Dick Nixon to resign. Will the nation's newspaper also drive Don Trump from office? Time will tell. What we know now is the mainstream press is consistently under attack from a wannabe dick tater. Don Trump says the press is "an enemy." The fact is he and his criminal syndicate are enemies of both decency and democracy. Given the darkness that has befallen the nation's capital, …
Oh Brother
Bad advertising is advertising that fails to move people. Putrid advertising is advertising that fails to move people while offending people. Brother clearly falls into this latter category of repulsive marketers. https://youtu.be/9jl15KYg96Y For starters, you don't cast the black guy as the office loafer. In today's post-polite society, this is called what it is—racist bullshit. Brother then makes matters …
