Advertising that is self-referential almost always fails to connect with a broad audience. Tide and Saatchi & Saatchi just changed all that. https://youtu.be/doP7xKdGOKs According to Adweek: Tide’s wildly ambitious plan is much more involved than your average Super Bowl spot. The detergent brand’s goal is to take over the Super Bowl with a campaign that positions actor David Harbour as an omniscient …
RAM Extolls the Virtues of “The Drum Major Instinct” (a.k.a. the Need to Feel Superior)
Chrysler messed up. The tone-deaf auto brand ran a Super Bowl commercial featuring an out-of-context voiceover from the estate of Martin Luther King. https://youtu.be/SlbY1tGARUA What the Super Bowl ad failed to include is the part of King’s sermon in which he warns against the dangers of spending too much when buying a car. Fiat Chrysler Automobiles defended the ad, which was made by a Chicago-based …
It’s Game Day. Who Do You Like for “Best Super Bowl Spot”?
It's Super Bowl Sunday. Let's watch commercials! https://https://youtu.be/pypRKeF3u6A https://youtu.be/0YVbVXOjJv4 https://youtu.be/ijVLdH5dt-c https://youtu.be/vlhQkTvDoho https://youtu.be/XHpEJRsHefM https://youtu.be/yvicqMrAHvQ https://youtu.be/4eKYR_iL5eU https://youtu.be/H2zkZgZYEng https://youtu.be/doP7xKdGOKs https://youtu.be/91Q0kddGWLc In other news, go Eagles. …
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Class of ’18, Last to Graduate from Wexley School for Girls
Wexley School for Girls, the well-regarded Seattle ad agency, is closing shop. According to The Drum, the agency's principals, Cal McAllister and Ian Cohen, are done having fun. "It wasn't driven by some big fight, not driven by bankruptcy," says McAllister. "There's still work to be done. We simply didn't want to grow by chasing work that wasn't fun for us to do anymore." Upheaval in the industry, particularly …
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No Time To Hate; Nevertheless, Haters Love to Spew Venom at Polarizing Brands
Can you hate a brand? I'd argue that it's technically possible to hate a company for whatever reason, but hate is such an extreme emotion. It seems like we ought to save it for the big things, like war, poverty, and violence. But no. Reviewing a range of information, including major news events from the last year, customer survey results from the American Customer Satisfaction Index, employee reviews on …
Walk-Ins Welcome at the Bumble Hive on Melrose
Whether it’s for dates, meeting friends or growing your professional network, you can use Bumble to make "empowered connections." Starting today, Bumblers in LA can put down their phones and connect in person, thanks to a new pop-up space from Bumble on Melrose. Designed to embody Bumble’s digital experience in a physical form, Bumble Hive LA will serve as a safe space for users to connect in real life. Guests …
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A Delicious Product In A Slim Can, But What About the Ads?
Diet Coke is a running Super Bowl ad for the first in 21 years. The new spot, which will run during the second half on Sunday, will be part of Diet Coke’s new “Because I Can” campaign. Here's a taste of what's to come... https://youtu.be/LnZnSumfIlE Actress Gillian Jacobs says Diet Coke makes her feel good. Uh, okay... The other 15-second ads star actors Hayley Magnus, Ryan Goldsher and Daniel Stewart. …
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Be Bright, Use A Light
One cyclist in four rides without a bike light in Brussels (I believe the numbers are even higher in Portland, OR), putting themselves and others at risk of serious accidents. To tackle this problem, independent agency mortierbrigade came up with an innovative experience for their client Bike for Brussels: the first “Bike Light Lane”. https://youtu.be/ef7LA9rxUBw When cyclists without lights entered the …
