Advertising News and Know-How
By David Burn
Hollywood.com: Academy award-winning actress Kim Basinger has been enlisted by Italian fashion designer Muiccia Prada to model her new spring/summer Mui Mui collection. Basinger, 51, who was a successful model before turning to acting, is the latest middle-aged female star to be chosen by highly acclaimed fashion houses, including Madonna, 47, and Demi Moore, 42, who both starred in recent Versace campaigns. Muccia …
Continue Reading about Newsflash: Basinger An Intellectual →
By David Burn
I have a saying I'm particularly fond of. "If you're thinking it, someone else is doing it." Over the past few years, my mom and I have discussed a business idea that seems like it may have legs. An evening gown rental business, where we make haute couture affordable for the night. Today, I discovered a firm that's already doing it, albeit for hand bags. Direct marketer, From Bags To Riches, will lend you the bag of …
By David Burn
After considering this New York Times report on Google's corporate culture, it certainly makes me wonder why we settle for so much less in the ad biz. Google, like I.B.M., says that it is forging a corporate culture in which success depends on performance. But while I.B.M. is an old company that has revamped the social contract with its workers, Google is writing a new one from scratch. Some of Google's benefit and …
By David Burn
Lewis Lazare: "Peace" is the central message in two new public service spots being released this month from Romani Bros./Chicago for Rotary International. The campaign tagline, as it was in an earlier campaign spotlighting Rotary's efforts to eradicate polio, is "Humanity in Motion." The more arresting of the two new commercials is "Symbols," a well-edited montage of unusual peace symbol imagery. A second spot called …
The spot opens at the counter of a pizza place. Behind the counter is a middle-aged worker. The customer, a bald midget, stands in front of the counter, ready to order. He is in a hurry. CUSTOMER: "Quick! What makes Pizza Pan pizza so unique?" WORKER: (He spends 20 seconds going on about fresh dough, fresh ingredients, fast delivery, etc.) "Did ya get all that?" CUSTOMER: (Holding a cell phone) "Oh, I'm sorry. I was …
Continue Reading about The Bald Midget And The Furniture Store Owner’s Daughter →
By David Burn
IFOCE: Japan's Takeru Kobayashi consumed 67 Krystal hamburgers in eight minutes to win the 2005 Krystal Square Off World Hamburger Eating Championship in Chattanooga, TN. To the amazement of the more than 2,000 fans gathered in Chattanooga for the event, San Jose's Joey Chestnut was in front of Kobayashi for the bulk of the contest. At one point Chestnut led by as many as 6 Krystals but finished 5 behind Kobayashi, …
By David Burn
Rangelife points to this story from Focus on the Family (a misnomer if there ever was one): Focus on the Family has fired its banker; Wells Fargo because the bank is among the largest corporate contributors to homosexual causes. In 2003 alone, Wells Fargo gave $2.1 million to more than 95 non-profit agencies serving the homosexual community. That brings their total giving since the 1980’s to more than $14 …
Continue Reading about Don’t Touch That Dollar Bill. It’s Been Near A Gay Person. →
Ad Age has an article pondering the future of the company. “These are the death throes,” said Alex Tamayo, VP at Media Contacts, the interactive buying unit of Havas’ MPG. He noted that while TiVo has put a brand name on time-shifting, it’s struggling to gain subscribers and is being outpaced by cable operators who are aggressively rolling out their own DVRs. In fact, TiVo’s new developments came the same week that …
Continue Reading about Will “TiVo” As A Verb Outlast TiVo As A Company? →
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