I have a saying I’m particularly fond of. “If you’re thinking it, someone else is doing it.”
Over the past few years, my mom and I have discussed a business idea that seems like it may have legs. An evening gown rental business, where we make haute couture affordable for the night.
Today, I discovered a firm that’s already doing it, albeit for hand bags.
Direct marketer, From Bags To Riches, will lend you the bag of your dreams for one month, then you can return it for another equally dreamy one. And so on.