Purveyors Of Masstige

I have a saying I’m particularly fond of. “If you’re thinking it, someone else is doing it.”
Over the past few years, my mom and I have discussed a business idea that seems like it may have legs. An evening gown rental business, where we make haute couture affordable for the night.
Today, I discovered a firm that’s already doing it, albeit for hand bags.
Direct marketer, From Bags To Riches, will lend you the bag of your dreams for one month, then you can return it for another equally dreamy one. And so on.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.