Travel to Dr. Pepper TEN with me and taste the Bold Country. As a child of the 1970s and a fan of John Denver, you can see why Deutsch’s 70s flashbacks appeal to me. Nostalgia is a trip. To evoke an authentic 70s feel, Deutsch made an effort to get the images to appear historic. […]
A 2011 survey conducted by BlogHer and co-sponsored by global communications firm Ketchum found that bloggers’ endorsements wield more influencing power than celebrities. I suppose this could be true in certain instances, but let’s look at the following instance, a dramatic long-form ad from Italian fashion house Dolce & Gabbana. Why hire Martin Scorsese to […]
Ideas are a dime a dozen. Talented people have great ideas all the time. It’s the ability to act on the ideas and turn them into tangible works of art and/or commerce that separates the pros from the All Pros. This is one reason the meme “Every company is a media company” makes sense. Media […]
Dockers Alpha Khaki line is for young bucks with style, which helps explain this click-to-buy video featuring British hip-hop artist Tinie Tempah wearing Dockers. The fact that this content-meets-celebrity-endorsement is underscored by a song called “Don’t Sell Out,” now that I can’t explain. “We wanted to blend art, content and commerce to create a video […]
I don’t always look at bar graphs, but when I do… I look at bar graphs from Marketing Pilgrim depicting digital ad spending, which is up 18 percent over last year’s first-half revenues of $17 billion, according to IAB. What story does this bar graph tell? One big story is how little brand advertising there […]
People love sports and will pay good money to watch sports on TV, at a pay-per-view event, on their iPad or mobile handset and so on. Hence, this craptastic TV ad from DISH: Time shifting is about consumer empowerment, so I am all for it. But “the Hoppah”? What are we, a nation of bunnies? […]
DICK’S Sporting Goods, in partnership with Greenpoint Pictures and Anomaly, have created a video series featuring 13 online vignettes focused on what motivates a person to run. You can view the entire collection of stories at DSG.com/RUNFOR.
What has Twitter unleashed with its new video platform, Vine? For one, instructional video now comes in six-second bites, care of Lowe’s, BBDO New York and director/photgrapher Meagan Cignoli. Here’s another tutorial from Lowe’s, also in six second frames meant to be digested on Twitter. And here’s a non-branded Vine from Ms. Cignoli, an artist […]