Product launches are such difficult affairs.
Typically, a rock band uses their music video to “sell” their song. Placing an actual product inside your video is an interesting variation on a theme.
Of course, we need to ask if YACHT is merely playing with its fans’ heads here. Maybe there’s no product at all. Maybe the band is the product.
A quick tour of Kibu’s Instagram page and one can surmise that YACHT takes online farce to the extreme, and/or they’re brilliant satirists working in commercial mediums like product advertising because this is how you hijack the proceedings.