Tasca d’Almerita is a Sicilian wine brand. Given that Sicily is not Tuscany, the wine producer needs to convince prospects that a wine from this region of Italy is one worth seeking out. I believe this simple, but beautiful, spot achieves that.
Over at the Richmond, VA portal of Examiner.com, there’s an interesting discussion over the city of Richmond’s decision to give its Department of Economic and Community Development account to Atlas Advertising in Denver. Here’s the gist of the argument: A visit to the Atlas Advertising website shows that they specialize in economic development and have […]
The Duke and Duchess of Cambridge arrived Friday in Southern California’s vacation playground. California Tourism’s ad agency, Mering Carson, anticipated the royals arrival, by airing the following spot on July 1 in the US, as well as in Canada, England, Australia and New Zealand. The commercial, “Royal Visit,” was produced by Beef Films. The Beef […]
Are you planning a beach getaway? Hilton Head Island wants you to Escape the Usual. “Cross the Bridge. Escape the Usual.” is a spot on tagline for this island of planned and gated communities. I used to live and work on the mainland side of the bridge to Hilton Head. The fact that there is […]
Tourism Queensland, with the help of SapientNitro, has devised a B2B travel campaign that pits businesses head to head to compete for a $1 million custom travel package to Queensland, Australia. Entrants need to create an entertaining 60-second video that demonstrates why their business deserves to win, and why they think Queensland is the ultimate […]
DDB Sydney and Tourism Australia are encouraging travelers from around the world to visit the country. At the center of the campaign is a content marketing initiative that follows native and international musicians as they travel around Australia and play music together. The international musicians, including including English cellist, Desmond Neysmith and Taiwanese clarinettist Irene […]
M&C Saatchi/Los Angeles recently completed a new brand campaign for the New Mexico Tourism Department. The :30 spot launched December 18, during ESPN’s national broadcast of the 2010 New Mexico Bowl. “Epic in its diversity and beauty, New Mexico’s impact on visitors is often quite subtle,” said Michael Cerletti, Secretary of the New Mexico Tourism […]
Leavenworth, WA is a tourist town known for its Bavarian-style buildings and folksy fun, according to Seattle Times. But thanks to a new promotional video from the chamber of commerce, the town may start to be known for other, more provocative attractions. “We quietly put it on YouTube on Friday,” said Nancy Smith, the chamber […]