Expectations. Many American shoppers have learned to let them go, begrudgingly.
Standards. Too many American retailers, manufacturers and service providers have little use for them.
Seattle-based Alaska Airlines wants no part of this slip into sloppy. Alaska wants travelers to “Fly Smart” and “Land
Natalie Bowman, Alaska Airlines’ managing director of marketing and advertising, said, “the campaign challenges flyers to ask for more out of their flying experience and positions Alaska to deliver unparalleled value to its customers.”
Places to Land Happy

Now Boarding at Paine Field
Alaska’s first flights from Paine Field in Everett, Washington take off March 4. The airline will offer 18 daily nonstop departures to eight West Coast destinations from this North Pugett Sound terminal.
Paine Field is home to the Boeing Everett Factory, along with a major aviation maintenance facility and several flight schools, but the airport, originally constructed in 1936, has not hosted commercial flying, until now.
George Tsoukalas is a Snohomish County resident who flies an average of 1.5 times each week. The Alaska MVP Gold and Million Miler says he is thrilled by the prospect of flying out of Paine Field.
“Personally, I’ve been looking forward to this,” he says. “It’s not just the traffic driving through Seattle, but the inconsistency of it. Some days it might take me 40 minutes to drive to the airport, other days it takes 70 minutes.”