Should States Keep Their Tourism Accounts In-State? Nevada Doesn’t Think So

According to The Reno Gazette-Journal, the Nevada Commission On Tourism will not be awarding its account to an agency in their state. Of the four finalist agencies for its account, all are located outside of Nevada. Valerie Glenn, the CEO of the Reno-based Glenn Group, said it’s a shame no Nevada companies made the short […]

Land of 10,000 Things To Do

For the artists who make them and the brands who run them, a catchy tune is worth its weight in platinum. Take this new “More to Explore” radio campaign from Colle+McVoy, which features music performed by young stars of the Twin Cities music scene. The musicians who appear in these Explore Minnesota Tourism spots include […]

Seeking Return on Investment? Run Consistently Watchable TV

Michigan is a great state. One lots of people visit, and plan to visit, thanks to these frequent reminders from McCann/Detroit. According to The Detroit News, the Pure Michigan campaign helped attract a record number of out-of-state visitors last year. An estimated 2 million visitors generated by Pure Michigan last summer came from the Great […]

The Sea Is Calling. Answer It Royally.

I like these new posters from JWT/New York. Here’s the TV that goes with them. The idea seems a bit forced on TV, whereas in print there’s a desire to hear more.

BP Spills Lots Of Money On Slick Gulf Tourism Spots

Having lived in Atlanta for a good portion of my life, I’m accustomed to seeing tourism commercials advertising Southeastern US tourism destinations. But now that I’m 2500 miles away, it’s a little odd. It’d take me a good 10 hours of travel to get from Seattle down to, say, Panama City. Not that it doesn’t […]

How Would You Lure A Person To The U.S. For A Vacation?

New flash: the U.S. as a hip, multicultural place where the “land of awesome possibilities welcomes everyone.” Congress created Brand USA in 2010 to work with the travel industry on the first worldwide marketing campaign to promote the United States. DiscoverAmerica.com is one result. According to Ad Age, Brand USA hired JWT to help promote […]

Listening Is Step Number One On The Road To Superior Customer Service

Travelers need an outlet to vent when their hotel, rental car or airline experience goes astray. My Twitter feed, for one, is full of such complaints, which sadly are sorely out of context. I understand the need to vent, but why subject me (and others) to your anger at a particular service provider, when the […]

Spotlight On NW Creative: Travel Oregon In :15

Wieden + Kennedy has unleashed a series of new shorts for Travel Oregon, one of the agency’s passion plays. I like this campaign a lot. There’s a quiet pride here in Oregon. But W+K is helping to raise the volume a notch, which culturally is an against-the-grain move. Oregonians like to keep Oregon to themselves; […]