How many classic rock songs can one generation of creative directors tap? The Rolling Stones’ catalog is available for commercial purposes, along with Bob Dylan’s and so many more.
Now, in its newest spot, Celebrity Cruises goes back 52 years in time to LSD-dipped San Francisco.
I admit that travel can be exotic, but it doesn’t happen in your head. A fact that helps makes this particular musical choice a bit odd.
At any rate, I’m happy to see corporate America loosen up its necktie. There was a time not too long ago when Ron and Nancy were waging war against drugs and the people who take them. Fast forward to today and the adverati’s desire to milk the 1960s for every ounce of authenticity and energy that remains is palpable.
Let’s drop in on the source of inspiration for a few minutes. Here’s a version of “White Rabbit,” played live in 1975.
When the men on the Tele get up and tell you where to go…
Go ask Alice!
The Celebrity Cruises commercial was made by Lucky Generals with the help of Framestore.