“If we are always arriving and departing, it is also true that we are eternally anchored. One’s destination is never a place but rather a new way of looking at things.” -Henry Miller
Do people really need to be encouraged to visit the Golden State? I suppose there could be people somewhere in American who do not know what California has to offer. I pity the fools.
To showcase some of the incredible people and places in California, Visit California created Dream365TV, a network of original video series. Some of the travel and tourism content is now streaming on Apple TV, Amazon Fire and Roku.
Starring Big Sur
Esalen Institute is one legendary place where people dream big. The Big Sur-based non-profit organization examines how humans can have a healthy relationship with technology.
“California is a place of inspiration,” says Visit California President and CEO Caroline Beteta. “Dream365TV captures the state’s free-spirited vibe and magnificence of our abundance by telling the stories of the dreamers and innovators who exemplify California.”
You Can Check Out, But You Can Never Leave
Visit California also produced a series of Luxury Minute videos that showcase some of the best restaurants, beaches, spas and golf courses found California’s most opulent resorts and hotels.
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that inspire travel to California. Travelers spent $132 billion in 2017 in California, directly supporting more than 1.1 million California jobs and $10.9 billion in state and local tax revenue.