At a price north of three million dollars for a Super Bowl spot this year, Chief Marketing Officers might be sweating some ROI-tipped bullets. With good reason. It's a big spend and not every company is well suited to court the Super Bowl audience. That's the news from Brand Keys' 10th annual Super Bowl Engagement Survey, which predicts only half of Super Bowl XLIV’s advertisers will get "real ROI" from their …
Continue Reading about Calcuating ROSB (Return on Super Bowl) →