Susan Krashinsky, Marketing Reporter for The Globe and Mail in Toronto, reports that this Sunday's menu of adverts won't be on air north of the U.S. border. The prevailing notion is that the game just does not have the cultural resonance here that it does in the United States. And yet, the Super Bowl was the third most-watched television program in Canada in all of 2011 β only the Stanley Cup Finals were bigger β …
Conceived, Incubated and Delivered in L.A.
David&Goliath and Siltanen & Partners in El Segundo; Saatchi & Saatchi in Torrance; Team One in El Segundo; RPA in Santa Monica; and Innocean in Huntington Beach. All have been toiling away on Super Bowl commercials for their clients. Meg James of Los Angeles Times notes that 20 of this Sunday's Super Bowl commercials, including those for Hollywood films, were made in Los Angeles. "We look at this as the …
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Guest Post: An Inside Look At How Kia’s “Dreams” Spot Came To Life
Special thanks to Justin Bajan from David&Goliath in LA for providing AdPulp readers with this special inside look at the making of KIA's "Dreams" Super Bowl spot. It all started with a dream. Sort of. I was sitting with my composition book in hand staring out of the window watching planes land at LAX when I blurted out to my partner, Dan Madsen, βHey, what if we did something with dreams?β Little did I know …
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A Doggy Diet, A Red Beetle And Intergalactic Visitation
Put a dog in it. It's an age-old directive in Adlandia for a reason. People love dogs. And dogs love to chase red cars... You have just seen "The Dog Strikes Back," a special 75-second extended version of VW's 2012 Super Bowl commercial from Deutsch LA, in which the all-new 2012 Volkswagen Beetle inspires Bolt the dog to get in shape. The 60 second version of the ad will run in the second quarter of …
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Red Tettemer Is In The Game
This year's batch of Super Bowl spots simply can not wait. Brands are intent on getting the most from their Super Bowl buy, thus they feel justified trotting out teasers on YouTube. Like so... "Our agents are the very heart of our business, so it was important for us to create an ad that celebrates their capabilities," says Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. Whether …
Ferris Bueller Done All Growed Up And Driving A Honda
Created by RPA, Matthew Broderick stars as himself in this extended "Ferris Bueller's Day Off" homage for Honda. Personally, I wanted to see Charlie Sheen in a police station waiting room cameo appearance. …
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Like It Or Not, Spec Work Has Its Place On Super Bowl Sunday
Dorito's Crash the Super Bowl competition is fully underway and some of the finalists aren't bad. For example: Sadly, the same can not be said for Chevrolet, which is about to put this piece of "consumer" generated crap on the air: …
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Cars.com Has Your Back
Cars.com grows one's confidence in car buying situations. Seriously. For more on that, let's view the brand's new Super Bowl spot from DDB Chicago: According to Tim Nudd of Adweek: Ad people will see echoes of Richard Grant's character in How to Get Ahead in Advertising. To me, it's a happier though no less weird version of the classic "Second Evil Head" spot for Mike's Hard Iced Tea. As reported here …