Put a dog in it. It’s an age-old directive in Adlandia for a reason. People love dogs.
And dogs love to chase red cars…
You have just seen “The Dog Strikes Back,” a special 75-second extended version of VW’s 2012 Super Bowl commercial from Deutsch LA, in which the all-new 2012 Volkswagen Beetle inspires Bolt the dog to get in shape.
The 60 second version of the ad will run in the second quarter of Sunday’s game.
And if all that leaves you wanting more, here is more…