The other day, Gary Vaynerchuk predicted that Super Bowl advertisers would extend the story told in their Super Bowl ads to online venues, and that these extensions would have us talking on Monday morning. Didn't happen (except in a few rare exceptions). In fact, if you look at the Toyota Camry spot, to name just one, it ends with the point that all Camry drivers have stories to tell. Yet, there's no pointer for …
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