Four minutes into the video above GoDaddy.com CEO Bob Parsons says, “Most advertising is not interesting. It’s like a fat guy, it’s not offensive, everybody likes him but he doesn’t get much action. Our ads, maybe they’re a little offensive, a little in your face, but they work and they work in spades.”
You have to sit through this entire video of ad analysis before Barbara Lippert of Adweek encourages us to “have a big American dumb fun day.” She also thinks talking babies are funny. Barbara.
John Battelle, who wrote the book on Google, believes this ad will run during the big game today. I can’t find the ad in this lineup of SuperBowl advertisers, but I’d not be surprised if Google had asked CBS to keep their name out of the pre-game hype (my source was told Google was keeping […]
See YouTube’s Super Bowl page for the full experience.
Publicly traded companies who invest in big ad buys like the Super Bowl see a spike in their common stock being traded, even if they’re not advertising a consumer product, according to professors at Rice University’s Jones Graduate School of Business. “We’re fairly certain that the publicly traded companies advertising on Sunday’s Super Bowl will […]
Collective Intellect uses their proprietary semantic filtering technology to produce real time market intelligence. In other words, they listen to conversations on Twitter, blogs and message boards and provide their findings to marketers who might benefit from that knowledge. Here’s what the firm is hearing about this Sunday’s Super Bowl commercials: Proof once again that […]
Squirrels like to store things. People also like to store things. Which is why it’s nice to have a vehicle capable of transporting said storables. A vehicle like Honda’s all-new Accord Crosstour. The spot airs this Sunday during the 4th quarter of the Saints v. Colts showdown. Whether 4th quarter viewers will identify with the […]
truTV’s Super Bowl ad was created by Grey and is scheduled to air in the second quarter of Sunday’s big game, near the two-minute warning. “It’s one of those commercials you have to see to believe,” said Tor Myhren, chief creative officer of Grey New York. “I could try to explain it, but you’d probably […]
Anheuser-Busch, the world’s largest brewer by revenue, will air five minutes worth of commercials during the Super Bowl on February 7th. According to The Wall Street Journal, several new Bud Light ads will debut with a newly created tagline, “Here we go.” The line is meant to show that Bud Light is a “catalyst for […]