The campaign was created in house by Fox Sports Marketing, directed by Smuggler’s Renny Maslow and edited by Arcade Edit’s Greg Scruton.
[via Tony Marin, who loves “catching advertising hacks in the act.”]
Did you notice the hen-pecked male theme last night? If not, take a second look.
This is one of my favorite spots from last night. It’s the perfect product combo to advertise during the Munchie Bowl, and it’s hard to turn away from humans pretending to be Sea World dolphins.
How do you get men to use Dove? Naturally, you must convince them it’s okay to do so. It’s no easy task, of course, so I’m not surprised to see this spot fall short. The spot asks, “Now that you’re comfortable with who you are, isn’t it time for comfortable skin?” Even if I answer […]
Appearing this morning on the Today show to talk about Super Bowl commercials, The Donny says he doesn’t understand the need for all the buffoonery. He wants to see smarter work than he saw last night, which is likely a popular opinion within the industry, but one that does not concern the typical viewer. What […]