Super Bowl Ad Rewind: Seven That Stick

I didn’t see any great ads during the Super Bowl tonight. But there were a handful of good ads.

Given the big stage, and the exorbitant cost to make and run these spots, there really should be a number of great ads every year. But no.

Regardless, let’s have another look at some of the best of this year’s sub-premium lot.

Volkswagen: The Dog Strikes Back (my favorite ad of the bunch)

Budweiser: Return of the King

Chrysler: Halftime in America

Kia: Optima – A Dream Car. For Real Life.

Pepsi: King’s Court

Suzuki: Sled

M&M’s: It’s That Kind of Party

What were your most and least favorite Super Bowl ads this year?

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.