Super Bowl Ad Rewind: Seven That Stick

I didn’t see any great ads during the Super Bowl tonight. But there were a handful of good ads.

Given the big stage, and the exorbitant cost to make and run these spots, there really should be a number of great ads every year. But no.

Regardless, let’s have another look at some of the best of this year’s sub-premium lot.

Volkswagen: The Dog Strikes Back (my favorite ad of the bunch)

Budweiser: Return of the King

Chrysler: Halftime in America

Kia: Optima – A Dream Car. For Real Life.

Pepsi: King’s Court

Suzuki: Sled

M&M’s: It’s That Kind of Party

What were your most and least favorite Super Bowl ads this year?



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.