The Envelope Please…

And the most popular Super Bowl XLV commercial, according to USA TODAY’s Ad Meter is:

Which tells us what? That people love dogs? Yes, that’s one thing it says. It’s also interesting to note the other top performers in USA TODAY’s list.
Super Bowl ads ranked by  USATODAY.jpg
My “best of” list doesn’t look anything like USA TODAY’s. Some of my favorites of the night include Chrysler’s two-minute opus and VW’s Black Beetle spot.
According to The Wall Street Journal, the favorites among ad executives were a Doritos spot with a man licking the cheese residue off a co-worker’s finger and a Pepsi spot that showed a man on a date switch interests from sex to a can of Pepsi Max.
Let’s have another look at these two spots, both of which were consumer generated

Ken Wheaton of Ad Age agrees with me about Chrysler, but he picked Groupon and Best Buy as his other top three. As I mentioned earlier, the Groupon spot is horrid. Let’s give Ozzy another run here:




About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.