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Pay to Play, Or Play Around, It’s Up to the Social Media Director

Social media is so great—legions of new customers can find you on The TweetFaceTube and just like that, you are in business! I am sorry. I misled you. The above lede should have read: Wake up—your social media followers are not customers and a great many of them are not your prospects, much less qualified leads. Paid Social Moves Product Jerry Daykin is a client-side marketer. He recently chose to testify on …

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McCann Colombia’s Truth Well Told: Save Yourself for Romance

Loneliness. Along with the spread of deadly disease, and the global economic impacts from the spread, loneliness is a real problem. The following public service announcement illustrates the hard truths of our situation today—if you're dating, and you do not live together, you can look (and smile and sext and so on) but you can't touch. https://youtu.be/WkcWCiUF368 McCann Worldgroup Colombia is asking …

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Adpulp Unbound: Social Media Marketing

This website is unbound, and do its size and the breadth of coverage, somewhat difficult to navigate. You can search by topic, but then what? Then you must scroll and click to get to the best material Adpulp has to offer. Unless I intervene and aggregate the aggregator (me). Which is precisely what I am up to here. In preparation for a series of eBooks on Social Media Marketing, Content Marketing, Lifestyle …

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Snarky Wendy Gets Egg McMuffined

Social media marketing is for grown-ups. Naturally, adults come in all ages, because adulthood is about exercising emotional maturity, not about circles around the sun. Case in point, Wendy's social media team decided to support its own product launches (Wendy's has launched a Breakfast Baconator, a Honey Butter Chicken Biscuit, and a Maple Bacon Chicken Croissant to its menu) by attacking McDonald's most popular …

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Meet Li Ziqi, A Bohemian Chic Capitalist from the Mountains of Sichuan Province

Meet Li Ziqi. The 29-year-old is one of China’s biggest social media stars. She has 22 million followers on the microblogging site Weibo, 34 million on Douyin, and another 8.3 million on YouTube (which is banned in China). Ziqi lives in the village of northwestern Pingwu, Mianyang City, Sichuan Province, China. She began posting rustic-chic videos of her life in rural Sichuan province in …

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Why Are Chief Marketing Officers (and Their Bosses) Bummed Out?

Are your clients feeling down in the dumps? Reports indicate a sourness in the land of titans. Fear of Uncertainty Is Bad for Business In an analysis of online content from more than 58,000 chief executive and chief marketing officers, the overall confidence among global CEOs and CMOs is down more than 20 percent, with the most significant drops in the United States (51 percent) and China (21 percent). Japan …

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Twitter To World: Political Message Reach Should Be Earned, Not Bought

Jack Dorsey, co-founder and CEO of @Twitter, and founder and CEO of Square, made some interesting Tweets today to announce Twitter's new policy that bans all political advertising from the platform. We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons…? — jack ??? (@jack) October 30, 2019 Dorsey goes …

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Mark Is Responsible. Mark Is Irresponsible.

Mark Zuckerberg testified, a.k.a. whined a lot, in front of Congress this week. U.S. Representative Katie Porter from California, a law professor and graduate of Harvard Law, cross-examined the witness. She asked Mark if he cares about privacy as he claims to do, why is he arguing in federal court that consumers can't hold  Facebook liable for breaches of privacy? Um, Congresswoman, I'm not a lawyer and I don't …

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