Loneliness. Along with the spread of deadly disease, and the global economic impacts from the spread, loneliness is a real problem.
The following public service announcement illustrates the hard truths of our situation today—if you’re dating, and you do not live together, you can look (and smile and sext and so on) but you can’t touch.
McCann Worldgroup Colombia is asking Colombians to stay home for the most important reason in the world. “Our loved ones, our future, and our country.”
“We believe that, as communicators and as advertisers, it is our duty to take advantage of the platforms and the reach that we have to unite voices in a message of collective conscience and responsibility that we hope will make this difficult moment more manageable for all”, said Álvaro Fuentes, CEO of McCann Worldgroup Colombia.
The production had the support of the Macarena production house, and the participation of the McCann team, who dedicated their free time to produce this message for Colombians.
The agency asks that people share the message and the commercial with #IStayHomeFor as a hashtag.
#IStayHomeFor Is Kevin Bacon’s Hashtag Too
Kevin Bacon is staying home for his wife, Kyra Sedgwick.
I encourage YOU ALL to join in! The more folks involved, the merrier – because we’re all connected by various degrees (Trust me, I know!) Let’s work together to spread the word and save lives. Use the hashtag #IStayHomeFor so I can see and share! pic.twitter.com/9ixb3H6cJQ
— Kevin Bacon (@kevinbacon) March 18, 2020
Other celebs, including David Beckham, Elton John, and Demi Lovato have risen to the challenge, posting personalized #IStayHomeFor photos on their Instagram accounts.
Who are you staying home for?