Steak-umm is frying minds and taking names on Twitter.
Not everyone is impressed, but I am.
media literacy in the internet age is incredibly difficult to develop. you have to navigate special interest groups, trolls, ads, conspiracies, fake accounts, satire, sensationalism, and beyond, in order to find credible source material and relevant experts buried under the mess
— Steak-umm (@steak_umm) April 20, 2020
The meat sheet just gave a Twitter Masterclass in media literacy.
Why would a packaged good behave this way on a social media platform? The obvious answer is in the brand’s Tweets—they want to be of service to their customers and fans.
The meat sheet also just admitted that social is a sea of debris. Here’s more on that front:
troll: your personified twitter ads are manipulative and damaging to society
steak-umm: ok so what should we do
troll: just post what the product is
steak-umm: ok “hey everybody buy our frozen beef sheets”
troll: NO THAT’S TOO SELF AWARE AND META IT’S JUST AS BAD
— Steak-umm (@steak_umm) April 20, 2020
By adopting a newly focused brand voice for our infested times, the meat sheet transcends from its lonely place in the freezer aisle to something bigger and better.
While the Adverati bemoan brand purpose until their lips turn blue, brand managers with a clue don’t listen to anyone but the customer.
Also, Steam-umm did not just one day reinvent itself for a Twitter audience. The helpful gene is part of the brand’s DNA strand.
In Related News, Others Are Feeling Generous
Branded utility is a good look, and Steak-umm wears it well. Now, others are shifting into the service mindset, as well.
Not gonna lie, all this love y’all are showing has inspired us. We wish we could give you a hug, but instead…how about a nug? This Friday, we’ll be giving out free 4pc spicy and crispy nugs at every Wendy’s drive-thru.
No purchase necessary, not a single string attached.
— Wendy’s (@Wendys) April 20, 2020
Free nugs on Friday. That could become a new tradition.
Taco Bell is also providing free food. In pure Marcom terms, the act is called “sampling.”
TOMORROW, April 21, drive-thru and grab a new Flamin’ Hot Doritos® Locos Tacos for free. ?
— Taco Bell (@tacobell) April 20, 2020
Burger King Is the New Home School Helper
If you thought the meat sheet’s take on media culture was odd, BK is dropping science, math, history, and literature on our heads.
day 6 of student offers: LITERATURE. if you just type this quote into the search bar, that counts as cheating and we hope some of you have a conscience.
(enter the answer on the BK app as a promo code for a $0 Whopper with any purchase, while supplies last) pic.twitter.com/eRfMPeiYWM— Burger King (@BurgerKing) April 18, 2020
Meanwhile, Other Brands Duck Out
Dr. Pepper has not Tweeted since March 12.
Sprite has not Tweeted since March 12.
