This website is unbound, and do its size and the breadth of coverage, somewhat difficult to navigate. You can search by topic, but then what? Then you must scroll and click to get to the best material Adpulp has to offer.
Unless I intervene and aggregate the aggregator (me).
Which is precisely what I am up to here. In preparation for a series of eBooks on Social Media Marketing, Content Marketing, Lifestyle Marketing, and Relationship Marketing, I am pulling together some of the source material that the new collections will feature.
I imagine some of these pieces will be in the SMM collection, perhaps edited for clarity.
The making of a TV commercial or print campaign can take many months. Social media, on the other hand, is a fast-moving river. You can plan your excursion, and brands do, but there are rapids and boulders and logs everywhere. The degree of difficulty is high.
“The revolution will not be televised,” warned Gil Scott-Heron in the 1970s. He was right, but it’s a new day, and today you can retreat from the madness and turn it into a video series and e-commerce play.
There’s a ton of poor Tweeting on a daily basis. Someone could write a thesis. For our needs here, let me point to one painful pet peeve.
The “Retweet if…” post is absurd on its surface and hollow to the core.
We hide inside or behind our screens and feel safe there. The biggest bullies do this, and the most frightened of mice.
Screens are the obvious physical impediment, but there’s a deeper problem in our culture. Fear of confrontation is poison.
Social is a real-time, always-on media channel with your brand’s name on it. It’s as complex as any media in existence, doubly so for brands, because social media users want access to decision-makers at brands, particularly when things go wrong. A junior person will elevate an important customer service issue to a manager, but time on Twitter is scored in seconds not hours, so whatever the issue is, it can’t get stuck in committee.
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