Wine marketing is oftentimes painfully boring. I'd rather watch paint dry than see a wine ad. Wine ads—like some winery tasting room staff—can be stuffy, talkative, and off-point. Thankfully, change is coming to the wine industry. In June, we reported on Elizabeth Banks and her connection to Archer Roose. Now, it's Snoop Doggy Dogg's turn. Snoop Dogg and 19 Crimes introduce their newest wine: Snoop Cali …
Speed Up, It’s Time for the Goodyear 400 at Darlington Raceway
Branded events and pro sports with a limited number of fans in attendance are back. This Sunday, the NASCAR Cup Series rolls into Darlington, South Carolina for The Goodyear 400. It's also NASCAR's Official Throwback Weekend and while this adds a festive nature to the race, the reality of COVID-19 (and the need for widespread vaccinations) continues to determine the need for responsible conduct. Fans will be asked …
Continue Reading about Speed Up, It’s Time for the Goodyear 400 at Darlington Raceway →
Selfie Culture Sucks So Hard, And Dove Is Having None Of It
When you're out and about, do you see people primping for the camera? You don't have to look far. Selfie preparation is happening all around us, in idling cars, in living rooms, in restaurants and bars, and on the street. So many carefully curated images, so little room for reality. Because reality bites. Reality is a drag. Why be real when you can add makeup, hair, and lighting? Even moms are faking it, for real, …
Continue Reading about Selfie Culture Sucks So Hard, And Dove Is Having None Of It →
Chevrolet Likes the Idea of Open Roads Into the New Colombia
Colombia is a nation rich in natural beauty and untouched places. Untouched by modern life and untouched by tourists. This is true, in part, due to decades of civil war in the country. Thankfully, on 23 June 2016, the Colombian government and the Revolutionary Armed Forces of Colombia (FARC) rebels signed a historic ceasefire deal. According to a study by Colombia's National Centre for Historical Memory, 220,000 …
Continue Reading about Chevrolet Likes the Idea of Open Roads Into the New Colombia →
Get Your “Torched Earth” Beer Here!
This Earth Day, carbon-neutral idealists in Colorado stopped crying in their craft beers and started making bad beers, on purpose, as a way to illustrate to beer lovers just how awful things could get if we continue to avoid the climate crisis. https://youtu.be/UgWtuSk3KR4 Fat Tire released Torched Earth Ale, a beer made with smoke-tainted water, dandelions, and drought-resistant grains – some of the …
Continue Reading about Get Your “Torched Earth” Beer Here! →
The World’s First Storytelling Machine? No, It’s Just A Car.
Here's a new commercial from Kia that relies on hyperbole. You could say that hyperbole comes with the territory. That it's expected, especially in automotive advertising. Yet, hyperbole does nothing to help build brand value. Because it's a lie. The truth is we've been telling stories since campfires were invented. https://youtu.be/VQW4kEh44Xs I had a highly annoying boss once. Thankfully, he said one …
Continue Reading about The World’s First Storytelling Machine? No, It’s Just A Car. →
Bubba Wallace Is Chasing Checkered Flags In An All New No. 23 Car
NASCAR is back, if not back to normal. A rain-delayed Daytona 500 was held on Sunday with 30,000 fans in attendance. Going into the 2021 NASCAR Cup Series season, one driver's story keeps rising to the top. Bubba Wallace, the 27-year-old driver behind the wheel of a new No. 23 car that is owned by fellow Cup driver Denny Hamlin and NBA legend Michael Jordan. https://youtu.be/wI_QIPRkBBs Jordan called …
Continue Reading about Bubba Wallace Is Chasing Checkered Flags In An All New No. 23 Car →
The Soul of New Orleans Is At Risk, Along with Its Blues, Jazz, and Funk
When the COVID-19 pandemic rolled across the globe, it silenced live music everywhere. Perhaps nowhere was that silence more deafening than New Orleans. This unprecedented crisis has led to the indefinite cancellation of gigs, event postponements, and venue closures around the world. It has left many Louisiana musicians and others who work in the music industry facing a total or near-total loss of income for the …
Continue Reading about The Soul of New Orleans Is At Risk, Along with Its Blues, Jazz, and Funk →
