Adpulp
Advertising News and Know-How
Mitsubishi’s latest campaign for the all-new 2018 Mitsubishi Eclipse Cross relies on the element of surprise. You never know what you're getting yourself into when you go for a test drive, do you? https://youtu.be/jmIvhCoWcwM The work is a continuation of the Eclipse Cross launch campaign, and ties into Mitsubishi’s historical association with music. Client: Mitsubishi Motors North America Francine …
Continue Reading about A Ride So Full of Features, It Takes Harry Mack To Break Them All Down →
Spotify was named Ad Age's "In-House Agency of the Year" in February. Once upon a time, no one paid attention to in-house agencies. Today, the designation is a real honor. Let's take a look at some of Spotify's creative output... The brand turned popular playlist RapCaviar into a sub-brand "that could meaningfully connect with artists as well as our core hip-hop audience," said Jackie Jantos, Spotify's VP, …
Continue Reading about Spotify’s In-House Creative Team Is Raising The High-Bar →
To make Peet's Cold Brew, the craft coffee company steeps freshly-roasted East African Baridi coffee slowly, without heat, to create a refreshingly bold and smooth beverage. To make Peet's Cold Brew the beverage of choice at Coachella, Peet's lined up a series of experiences, a.k.a. "brand activations," for the music-loving people to enjoy, including an interactive “Ice Sauna” photo booth at the DayClub Palm …
Whether it’s for dates, meeting friends or growing your professional network, you can use Bumble to make "empowered connections." Starting today, Bumblers in LA can put down their phones and connect in person, thanks to a new pop-up space from Bumble on Melrose. Designed to embody Bumble’s digital experience in a physical form, Bumble Hive LA will serve as a safe space for users to connect in real life. Guests …
Continue Reading about Walk-Ins Welcome at the Bumble Hive on Melrose →
One cyclist in four rides without a bike light in Brussels (I believe the numbers are even higher in Portland, OR), putting themselves and others at risk of serious accidents. To tackle this problem, independent agency mortierbrigade came up with an innovative experience for their client Bike for Brussels: the first “Bike Light Lane”. https://youtu.be/ef7LA9rxUBw When cyclists without lights entered the …
For kids who grow up in Minnesota and other places where hockey is more of a religion than a sport, there is Toro. With Toro, one can manage the outdoor ice with one's personal Zamboni. https://youtu.be/dRO9VnVoszo This new work from Periscope includes a TV spot, and a snow-triggered experiential collaboration with The Home Depot. Periscope created a plan for street teams from Toro and Home Depot to hit …
Continue Reading about Frozen Lakes Do Hockey Memories Make #LoveCanBeCold →
It's mid-November. Here come the holiday ads. Westfield Malls, in partnership with LA-based creative agency, Pitch, rolled these "shorts" out today: https://youtu.be/-fWAvZSSePg https://youtu.be/BcONvj0VY3I This new campaign supports Westfield's recent evolution to its "New New Mall" platform, taking it from a collection of stores to a place where all shoppers’ needs can be met. Sounds enticing, if not …
Continue Reading about Shopping Can Be A Pleasurable Experience at Westfield Malls →
At Wal-Mart, you save money and live better. At Stein Mart, saving is a beautiful thing. You can sense the difference well before the sliding doors open. To compliment the brand's new TV spot, Stein Mart launched a four-city mobile fitting tour in Charlotte, NC on Oct. 7 featuring a custom-wrapped Airstream trailer equipped for onsite fashion makeovers. Assisted by professional stylists, makeover participants …
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