For kids who grow up in Minnesota and other places where hockey is more of a religion than a sport, there is Toro.
With Toro, one can manage the outdoor ice with one’s personal Zamboni.
This new work from Periscope includes a TV spot, and a snow-triggered experiential collaboration with The Home Depot. Periscope created a plan for street teams from Toro and Home Depot to hit the streets when the snow flies. The volunteers will be offering to snow blow people’s driveways to spread kindness and show how Love Can Be Cold.
“This intersection of physical retail, an experiential event and weather-triggered media is key in helping retail brands reach people in a way that really connects,” said Peter Nicholson, Periscope’s Chief Creative Officer.
Through constant innovation and caring relationships built on trust and integrity, Toro and its family of brands have built a legacy of excellence by helping customers care for golf courses, landscapes, sports fields, public green spaces, commercial and residential properties and agricultural fields.