In 2010, Kettle Foods of Salem, Oregon joined the Diamond Foods family, which includes Emerald Nuts, Diamond Nuts and Pop Secret Popcorn. Now, after 30 years of reliance on word-of-mouth (born of a high quality products), Kettle Brand Potato Chips is rolling out a new campaign that includes the brand’s first national television advertising. The spots by Deutsch/LA feature tired story lines, but original …
How Much “Made In America” Can Americans Take?
Manufacturing is a key sector of the economy, and with all the manufacturing jobs shipped overseas in the last decade, American companies are falling all over themselves to appear as American, and as industrial, as possible. Now, it's Carhartt's turn: This ad from Team Detroit doesn't do a lot for the brand, in my opinion. Carhartt already owns the blue collar market, and the men and women who buy Carhartt …
Continue Reading about How Much “Made In America” Can Americans Take? →
Help Fight Boredom With Coffee And A Sense of Humor
I love the black and white illustrated simplicity of Kaffe 1668's website. When you load their home page, you find the first of 84 comic strip frames. I scrolled through all of them, but here are three to give you an idea. …
Continue Reading about Help Fight Boredom With Coffee And A Sense of Humor →
Like The Farmer’s Almanac, Except On A Giant Ant Hill
This commercial certainly breaks through the clutter. Hat Tip: Vinny Warren …
Continue Reading about Like The Farmer’s Almanac, Except On A Giant Ant Hill →
Twofer Tuesday In Zombieland
I posted this morning about Zombies and now that it is afternoon, I am once more posting about Zombies. That's right, Sears, with help from EuroRSCG is offering to help you make over a Zombie. The department store even has @zombieshopper on Twitter, dropping hints like this: No one needs a makeover more than a zombie. I found 3 twigs in my hair just this morning. …
After You Clean Your Gutters Don’t Forget To Zombie-Proof
You may have noticed the zombie craze sweeping the land. In response, Westlake Ace Hardware, a chain of 88 neighborhood hardware stores located in the Midwest, is preparing citizens of the Corn with its new Zombie Preparedness Center, a move that appears to have upset some of the undead. The advocate group Zombies Unite is endeavoring to educate the populace, and I appreciate the following Q+A I found on …
Continue Reading about After You Clean Your Gutters Don’t Forget To Zombie-Proof →
Legal Doesn’t Always Mean Right
I have never dined at Legal Sea Foods, "a fish company in the restaurant business." Perhaps, I will someday--I'm intrigued by the brand's appeal to those with a diminished tolerance for humorless environmentalists (even though I sometimes fall into that camp, myself). "I'm not trying to antagonize environmentalists," says Roger Berkowitz, CEO of Legal Sea Foods. "I'm trying to educate consumers." Hmmm. Last …
Pretty Good for a Dirt Face
Comedic vixen Kristen Schaal is at it again for Sony Ericsson in this new set of spot from MWorks in Atlanta. …