“In most high-speed commercials, slow motion is the concept,” says Hyde, “but with these spots, the technique is subordinate to the comedy itself. It’s not often that you sincerely bust a gut on set, but the actors just nailed it.”
About David Burn
Co-founder and editor of Adpulp. David wrote his first ad for a political candidate when he was 17 years old. She won her race and he realized the immense power of advertising for the first time. Today, David is a copywriter and creative director in Austin, Texas.