I have never dined at Legal Sea Foods, "a fish company in the restaurant business." Perhaps, I will someday--I'm intrigued by the brand's appeal to those with a diminished tolerance for humorless environmentalists (even though I sometimes fall into that camp, myself). "I'm not trying to antagonize environmentalists," says Roger Berkowitz, CEO of Legal Sea Foods. "I'm trying to educate consumers." Hmmm. Last …
Pretty Good for a Dirt Face
Comedic vixen Kristen Schaal is at it again for Sony Ericsson in this new set of spot from MWorks in Atlanta. …
Scion Invests In Lifestyle Content, And Lets Zeus Do His Thing
Every company is a media company. According to The New York Times, Toyota's Scion brand is taking the EC=MC equation seriously. Scion is acting very much like a record label, sponsoring a full campaign of record releases, videos and tour support for about 20 acts. Incidentally, it's the exact thing I asked RJR's Camel brand to do a number of years ago, but I digress... Scion, unlike Camel, is also actively …
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You’re Not Going To Flag This Bull Down
"The Bull" debuted today on YouTube. It's a new adidas commercial from 180LA for Derrick Rose’s new signature basketball shoe, the adiZero Rose 2. Directed by Stacy Wall, the spot celebrates one of basketball’s most exciting players and showcases his athleticism, fearlessness and basketball prowess. Filmed in Madrid, the spot features authentic Spanish bullfighters in their traditional costumes. “The …
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Where Your Does At?
In-game advertising has come to Cabela's Big Game Hunter 2012 from Activision. Actually, it's an in-game interactive promotion, but who's counting? Agency: 72andSunny Director: Greg Popp …
FIFA, American Style
To say the rest of the world loves soccer is an understatement. Americans, not so much. Nothing new there. Video game soccer, however, is a slightly different story, as the success of EA Sports FIFA series will attest. (Insert your own joke about Americans preferring artificial things to real ones here.) But hey, if you can't beat 'em join 'em. And that's exactly the thinking behind this new campaign from …
Know The Code
R&R Partners and Las Vegas Convention and Visitors Authority are back with new spots in their "What happens here" campaign. According to Las Vegas Sun, the LVCVA opted two years ago to temporarily discontinue production of “What happens here” ads and focus on other campaigns to aggressively boost visitation while the economy was slumping. Apparently the direct appeals worked and now there's room to …
Virgin America And Michelin Are #FlyingWithXerox
Xerox is helping Virgin America deliver premier guest service and Michelin manage its finance and accounting processes. “Far from the traditional customer case study, we’ve invited our clients – and the iconic representatives from their companies – to showcase how Xerox helps them get back to real business,” says Christa Carone, chief marketing officer, Xerox. Beginning today, U.S. residents over the …
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