Your Dog Wants You to Buy A SuBee

Unlike VW, whose Super Bowl pooch went on a diet to give better chase the sexy red Beetle in the neighborhood, Subaru pooh poohed the Super Bowl this year, opting instead for a new dog-centric campaign from Carmichael Lynch instead.

According to Auto Blog, Subaru has also launched two social networking app as part of this effort: Dogbook for Facebook and MapMyDOGWALK.

Because some 70 percent of Subaru drivers are pet owners.

The action in these spots was captured all in camera –with the help of dog trainers –rather than imposed with computer effects. The result is a self-reflective humor that comes with the recognition of human foibles and the pure joy of company spent with dogs.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.