Louder Beats From Microsoft’s Drum

Microsoft is pretty sure its new Windows Phone is faster than your Android or iPhone.

At the Consumer Electronics Show in January, Microsoft conducted the “Smoked by Windows Phone” challenge. CES attendees were offered $100 if their smartphone beat the Windows Phone. According to the Seattle Times, the final tally for Windows Phone at the CES challenge: 30 wins, three losses, one tie.

So what’s up with the new attitude? “We’re going to make sure that we tell our story, with all the assets that we have,” said Frank Shaw, corporate vice president of corporate communications at Microsoft.

The Times story also notes that Microsoft went after Salesforce.com and VMware last August in a series of ads and incentive offers for companies that switch from those companies to Microsoft’s Dynamics CRM Online.

And then there’s this Google dig, which started as piece for an internal conference, but is now on Google-owned YouTube for all to see.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.