Glorious SPAM, Two Words I Didn’t Expect To See Together

Sir Spam-A-Lot he is not. But say hello to Sir Can-A-Lot, “Crusader of Flavor,” the new character from BBDO/Minneapolis and its Austin, Minnesota-based client, Hormel Foods.

What do you think? Does your kitchen speak to you in this way? And are you open to receiving advice on “breaking the monotony” from a canned meat company and its elfish crusader?

If you’d care to interact with Sir Can-A-Lot, visit SPAM.com.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.