Adpulp
Advertising News and Know-How
According to Cossette/Toronto, you don't need to be a Scotsman to experience the delicious, long lasting crunch of Oatmeal Crisp. Nevertheless, Oatsy McTavish is keen on the brand. As he likes to say, "Oatmeal Crisp wins. It's the ultimate crunch." There's more for your mouth at CompetitionCrunch.com. …
Continue Reading about General Mills Put Crunch In Its Cereal And A Kilt-Clad Man In Its Ads →
Hey man, don't let your routine get you down. Sure the pressures of work threaten to destroy your good mood and there's not enough money to send the kids to college, plus your football team is an embarrassment. But seriously none of that matters when you drive a new Jeep Cherokee into the mountains where you can toast your rediscovered freedom around the campfire with big swig of Wild Turkey. Are Vitro …
Continue Reading about Jeep Cherokee and Wild Turkey Will Set You Free →
"Allison" breaks expectations. She's the reason Pizza Hut made their new three-cheese stuffed crust pizza. "Allison" is also a made up persona with which pizza lovers are likely to identify. Not only does she wear funky-librarian glasses, she has a pretty substantial back tattoo of a Pegasus. Hello 20-something hipsters with a beer buzz. That she also loves hot cheese and bread pie from Pizza Hut goes …
Continue Reading about Hipsters “Go for Greatness” at Pizza Hut →
The next big thing is here, according to Samsung. This spot for the Galaxy Note 10.1 aired during college and pro football this weekend, and each time I saw it I thought, wow, this is nothing like an iPad. Of course, I've never fully appreciated my iPad. It's like a big iPhone that doesn't make or take calls. But I digress. The Galaxy Note 10.1 helps you multi-task to stay ahead of the game. And it let's …
Continue Reading about Careful Apple, Samsung Is Manufacturing Digital Kryptonite →
Levi's and Wieden + Kennedy parted ways this week. Ad Age reports that people familiar with the business said that differences over creative direction were at the core. Uh, okay. James Curleigh, who left Keen Footwear (in Portland) to become president of Levi's in July 2012, said in a statement, "We would like to thank Wieden+Kennedy for their creative energy and engagement over the past five years. The team …
Continue Reading about Levi’s Walks On, Wieden Staffers Dump Their Pants →
My favorite NFL team plays home games at Century Link Field. The communications technology company also has a large presence in Omaha, my hometown. Therefore, I want to like Century Link, but a print ad like this subtracts several points from the "brand love" scorecard. Worse than the say-nothing-to-no-one use of stock photography here, are phrases like "visionary cloud infrastructure" and "hosted IT …
Continue Reading about One Brand, Multiple Markets: Century Link Turns In Rough Mix →
People like to take photos of their food while dining out and upload the images to Instagram, Facebook, Flickr or Twitpic. Depending on your point of view, this is either a pointless bad habit, or a legitimate means of word of mouth and influencer or peer marketing. It is easy to make fun of the activity. I mean whatever happened to going out to eat to eat, and talk, not to document the experience for one's …
Continue Reading about Over Sharing On Tweetbook Is Not Appetizing →
I grew up watching Grizzly Adams on TV. I was also influenced by Robert Redford's film, Jeremiah Johnson and the music of John Denver. Unapologetically, I'm a child of the 70s. I explain this here, so you will understand why I think Dr Pepper TEN's campaign from Deutsch LA is noteworthy. Post by AdPulp. Dr Pepper TEN is comprised of 10 bold tasting calories with the same authentic 23 flavors of …
Continue Reading about Dr Pepper Ten Is The Manliest Way To Drink Diet Soda →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
