Post internal research has found that Americans are looking for messages that provide assurance and security. “There’s been a marked change in American values, with a greater desire for honesty, trustworthiness, and security during a time of economic and societal uncertainly,” said Kelley Peters, Director of Integrated Insights and Strategy for Post Foods. Thankfully, the […]
Creative Review
Master Your Data Or Be Swept Downstream
Right now, data is on the move. Lots of data. But Sprint is equipped to manage it for you. That’s the message of the telcom’s new Now Network advertising from Goodby Silverstein & Partners. “The idea behind the campaign is to demonstrate all the things that happen on the Now Network in today’s fast-paced world,” […]
Alaska Is Flying At Another Lattitude
WONGDOODY is launching a new customer service-themed campaign today for longtime client, Alaska Airlines. The campaign, which features the new tagline “North of Expected” includes television, radio, newspaper, outdoor and transit ads, a microsite and interactive media. Two 30-second television spots will air starting this week in the state of Alaska, Los Angeles, Portland, Ore., […]
You Don’t Need To Properly Pronounce “Pierre” To Go There
Patrick Cowan of Word Farm is looking to break into advertising as a copywriter. With concepts like the one above he appears to be well on his way.
Sex and Candy
A candy named Fling? No this isn’t an April Fool’s joke. It’s a new product from Mars–its first new candy brand since Twix was introduced nearly 20 years ago. According to Ad Age, Mars’ Fling will likely compete head to head with Hershey’s Bliss, an updated, up-market Kiss, aimed squarely at women. Where Fling will […]
Heartland Humor
Union Bank, with branches in Nebraska and Kansas, went with the old “you can talk to us, we’re your community bank” strategy, but thankfully the execution of that strategy by Swanson Russell is pretty fresh. I especially like the blogger character talking about his blog. That’s funny.
Eastman Kodak Introduces A Consumer Advocacy Campaign From Deutsch
Sure the printer you bought was cheap, but the ink is still adding up, expensive replacement cartridge after expensive replacement cartridge. Unless you’re printing with a Kodak inkjet… “Paying too much for printer ink is a financial black hole that consumers can easily avoid,” said Jeffrey Hayzlett, Chief Marketing Officer and Vice President, Eastman Kodak […]
Meet the Marlowes
The Resonsibility Project from Liberty Mutual is a new campaign from Hill Holiday that rests on the shoulders of a fictional but believable family that’s faced with tough times and even tougher decisions. Stuart Elliott says the commercials–directed by the film director Harmony Korine–present fraught moments in the lives of the Marlowes. Paul G. Alexander, […]
Three Gravity Free Muskateers
[via UniWorld Group]
Gyro Takes The Country Out Of Racing
Indy racing has always been a notch above NASCAR in terms of sex appeal. Gyro Worldwide has always been a notch above in terms of sex appeal. Here the twain meet. Credits: CEO/Executive Creative Director- Steven Grasse Creative Director- Ron Pushkar Agency Producer- Joe Conti Production- Buck LA Music- “A New Race” by Radio Birdman
If You’re Not A CEO, Please
And the story continues: Even George Parker likes the videos above (and what’s not to like?). Kudos to JWT, New York for a really great campaign for jetBlue. Funny as hell… But also perfect in its timing and messaging. Great casting, great production, watch it at least three times to get the nuances (that’s French […]
Visa Goes Swimming With Lee Clow
Barbara Lippert of Adweek likes the new Visa spot from TBWA. “When was the last time you went to the aquarium … on a Tuesday … with your daughter?” It’s clear we’re dealing with a new economic reality — no more jetting off on the spur of the moment to exotic places where they don’t […]
