Adpulp

The Chronicle of Bright Ideas

Creative Review

Silicon, Money & Rock ‘n’ Roll

By

By now, we’ve all heard the “Intel inside” audio cue about a million times. It’s deeply lodged. Now, a new brand campaign from Venables Bell & Partners takes us inside Intel. Adfreak mentions that Ajay Bhatt, who helped develop the USB, is portrayed by an actor in the “Rock Star” ad above, but I’m not […]

“You Get What You Pay For” Is The Wrong Argument For Starbucks

By

Ad Age is showing a preview of what’s to come from Starbucks and BBDO/New York. Clearly, Starbucks has McDonald’s and Dunkin’ Donuts in their rear view mirror. “We have more traditional mass marketers coming into the coffee category and trying to commoditize it,” Starbucks Chief Marketing Officer Terry Davenport said. “It’s just taking brewed coffee […]

Keeping Up Puppy’s Appearance

By

Tails & Company offers well heeled pet owners “unique, upscale products include collars and leashes, bowls, treats, toys, beds, jewelry, home décor and much more – all premium quality, all in one place.” Learn more about the company on their Twitter page.

Doing “The Bish” Proud

By

The Escape Pod’s Vinny Warren on the joy of creating the print ad above: When I was starting out in advertising in the early 90s I always fancied myself as an old-school hard sell print ad guy from a bygone era. But alas was born in the wrong decade. Ultimately I got diverted into doing […]

Jimmy Dean Fights the Morning Fade

By

This is a cute commercial, but it’s a category sell. It’s selling the idea of breakfast, not the particular benefits of a Jimmy Dean breakfast. If one buys the premise in the ad, the solution could be toast or apple sauce or what have you. Of course, this kind of thing happens everyday in AdLandia, […]