TBWA\Toronto and Sons and Daughters director Mark Zibert have made another entry in Nissan’s “Best Part of Your Day” campaign. By the way, the title track is “Do the Milkshake” from Memphis-based psychobilly band, Oblivians.
Creative Review
REI Asks Gear Heads To “Find Out”
Dan Neil of LA Times doesn’t like REI’s new campaign from BBDO/Atlanta. REI and BBDO have, in other words, made the daring creative choice to portray the backcountry as it is frequently experienced by most of us: cold, wet, often dreary, disappointing and downright uncomfortable. The company’s commitment to authenticity is commendable. It’s also a […]
There Are No Rules Against This Performance Enhancer
The following commercial has an absurd brand promise, but somehow the childish music and acrobatics on water skis makes it okay. Client: Vittel Agency: Ogilvy & Mather, Paris Director: Lionel Goldstein Production Co.: Henry de Czar, Paris
You Want A Hand Held? Rupe’s Got You Covered
[via Greg Mitchell]
Real Men Needed To Wear Real Pants
Dockers wants young men to “wear the pants.” That’s the central message of the brand’s new campaign from Draft FCB’s San Francisco office. See more on Flickr According to Stuart Elliott of The New York Times, masculine messaging is in. The tone — half serious, half kidding, both sending up and saluting truisms about masculinity […]
Brighten Bay–A Soap For The Attention Deficient
Brighten Bay from Cheer is a new campaign from the P&G brand. Real-life soap star Cameron Mathison of ABC’s All My Children stars as Dr. Dan in the campaign. A commentor going by the initials “E.S.” on The Ad Contrarian says, “I can even join in on the discussion about these pitiful stories, filled with […]
An Orgasmically Good Fit
Yoga Jeans from Second Clothing in Canada wants to “give real women what they really deserve”–the chance to “feel good, real good.” According to Art Director, Ahmad Ktaech, Yoga Jeans have a unique fit that flatters a woman’s curves like no other denim in the market… so much so that women of all ages and […]
Hipsters At War
CANON – Freeze Tag from Saman Keshavarz on Vimeo. “This is an independent promo for CANON France, not commissioned,” says writer/director, Saman Keshavarz. However, it’s in the works to be (officially) released over the Web, he says.
RPA Spreads A Fever
Honda Crosstour is a new vehicle being promoted by an old song.
The Highest Advert Ever Filmed
According to Luke Sullivan, the spot above is based on “an MIT experiment two kids did.” Not surprisingly, execs from Grey London and Toshiba don’t reference that source in the “making of” video below.
Caribou Gets Real About Its Chocolate
The major coffeehouse chains use reconstituted chocolate syrup or processed powder to create their hot and cold chocolate beverages. Caribou Coffee is walking away from that falseness. Beginning today, Caribou Coffee customers will have their drinks made with either white, milk or dark Guittard chocolate. To showcase Caribou’s commitment to realness, the Minneapolis chain turned […]
The Pig Kisses It Better
When you work on a retail account, you have to drive traffic, especially around high volume holidays. Price promotions is one way to go, but price-driven appeals can become awfully expected. Speaking of expected, here’s a bunch of lame pickup lines… Okay, so Piggly Wiggly, a.k.a. “The Pig” injects a little surprise and some sophomoric […]
