Typically, when you create a character for other customers to identify with, they’re not on house arrest. But in New York who wants to be typical? No one. Certainly not Mother nor their client NBCNewYork.com. Biscuit Filmworks’ Aaron Ruell directed the spot above and two others in the campaign.
Creative Review
Nothing Hits Like A Shot of Three-O
Three Olives Vodka is launching its first-ever television campaign on Monday. The spots will air on top cable channels including BRAVO and E!, and will be supplemented by major online buys like TMZ and Perez Hilton. Agency: Agent 16/New York
Apple Says Top Rated PCs Are Really Just Slimy Guys In A Suit
TV To Talk About
Tim Surette of TV.com seems to enjoy (or at least respect) the raw honesty of cable channel, The CW. CW, you’re a breath of fresh air in the broadcast television industry. While other networks pretend to be things they aren’t, you’re like a 300-pound woman in a tubetop with her thong sticking out — you […]
Sport Some L.A. Gear, If You’re Game
Chicago’s Sol Design teamed up with Gertrude (another ad agency with a funny name) to bring back a limited edition line of sneaks from L.A. Gear. Find out more at The Battle for the 2008ies.
Evasive Moves Are Part of the Job
M&C Saatchi’s new spot for ANZ makes its singular point well understood–typical bankers are hard to pin down. Of course, this spot also resonates in that duplicitous bankers need to be chased through the streets today.
IOC Pulls It Together
Have you noticed how the use of animation is on the rise? Maybe we need escapist dream world’s to soothe us today. Or maybe the technology is just to sweet to turn away from. Agency: Cole & Weber United/Seattle Directors: FX & Mat of Nexus Productions
How To Drink Australian
The iconic “How to Speak Australian” campaign originally created in 1994 by Agnotti, Thomas, Hedge and last seen on air in 2006 is back care of Digitas/Chicago. The agency shot seven :15 spots, the first three of which launch this week.
Nevada Says, “We’re Men, Not Monkeys.”
In an effort to draw businesses to the Silver State, Nevada Development Authority is on the offensive against its neighbor to the west. Alana Semuels of Los Angeles Times reports: California has battled such negative perceptions for years. But its huge consumer base, great weather and dynamic entrepreneurial culture have kept many businesses anchored here. […]
Finally, A Car For Vinyl Loving Control Freaks
Even in less that perfect weather, t’s a beautiful day for a drive when you own a new Crossover 3008 from Peugeot. When I first saw this spot, I thought the audio was from Radiohead, but it’s not. The song is called “Beautiful Day,” and it’s performed by a group from Belgium called Venus. Agency: […]
What’s Old Is New Again
Quaker City Mercantile (the Philadelphia agency formerly known as Gyro Worldwide) has been busy reinvigorating the Narragansett Beer brand. Given the brand’s rich history in New England, it made sense to mine the archives and that’s what QCM did. Using original ‘Gansett commercials from the 1950s that featured husband and wife comedy duo Mike Nichols […]
I Wonder If Shaq Has A Problem With “The Shack”
According to Eleftheria Parpis of Adweek: This 15-second commercial is one of 12 new TV ads to begin running nationally as part of the Fort Worth, Texas-based retailer’s ambitious effort from Butler, Shine, Stern & Partners in Sausalito, Calif., to rebrand itself, at least informally in its marketing materials, with the shorter, presumably friendlier nickname. […]
