Careful Apple, Samsung Is Manufacturing Digital Kryptonite

The next big thing is here, according to Samsung.

This spot for the Galaxy Note 10.1 aired during college and pro football this weekend, and each time I saw it I thought, wow, this is nothing like an iPad. Of course, I’ve never fully appreciated my iPad. It’s like a big iPhone that doesn’t make or take calls. But I digress.

The Galaxy Note 10.1 helps you multi-task to stay ahead of the game. And it let’s you be in the moment, then relive it on TV. How can anyone resist such temptation?

Copy can be insidious when it purposefully deceives. Multi-tasking is counter-productive, and being in the moment means you’re playing guitar, or hitting a golf ball, walking the beach or making love.

Okay, let’s move on. Samsung is also encouraging us to design our lives, and the brand is using digital shorts to inspire and motivate purchase.

When you’re properly equipped with Samsung’s amazing tools, you can save your grandpa’s toy store. Provided that you are also a genius with a heart of gold.

Isn’t advertising fun? You can make believe with other people’s money.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.