According to Ad Age, Match.com has dropped 100 different commercials in its latest campaign, launched in May. And all those spots have been shot, produced and edited without a creative agency. The campaign features real Match users on real dates, filmed with reality-TV production company Picture Shack Entertainment.
Creative Review
This Flab Busting Breakthrough Is So Bad It’s Almost Good
Tis’ the season for list making. Like best and worst commercial of the year. My friend and former colleague, Sloane Kelley, finds the following commercial particularly annoying. How about you? What spots from 2010 really got under your skin? [via BFG Blog] UPDATE: Speaking of year-end lists, Steve Hall at Adrants is compiling some highly […]
An Acura Is A Major Indulgence, But That Doesn’t Mean You Can’t Get A Great Price On One
Kia Dreams The Dream (That You Will Dream Of Driving An Optima)
David&Goliath wants you to dream about driving the all new 2011 Kia Optima, a midsized sedan that’s designed to be nothing like one.
Who’s This Ad For? Why, Kevin Bacon, Of Course.
Entertainment Weekly asked Kevin Bacon some questions about the spot above. It’s a pretty distinct character — the paunch, the voice, the hair. How did you come up with that? How far did you want to take it? It’s funny, I don’t know always where all these things come from. I happened to have a […]
Tazmanian Brewers Brew By Feel, Sort of Like We Make Ads
Nylon Studios Composer Blair Joscelyne composes music for quirky new Cascade Beer TV Spot from Nylon Studios on Vimeo. More information on this new work for Cascade Brewery Co. by Droga5/Sydney, Revolver and Nylon Studios is available at Campaign Brief.
No Christmas Trees In Japan, But Playstations Aplenty
Arno Salters of Stink and Wieden+Kennedy/Tokyo got together for on a new campaign, highlighting the infinite gaming possibilites of the new PlayStation 3 MOVE controller.
F2 FU
Welcome to America Li Ning. Now, where’d you get those shoes? Agency: Zambezi
