DieHard has a rich history of outlandishly testing their batteries. In 1975 they left a car frozen on a lake for three months just to see if it would start. With that history in mind, Y&R Chicago had one goal when tasked with reintroducing the DieHard brand: to prove that their batteries live up to […]
Creative Review
In Rare Instances (Like This One) Anthropomorphic Can Be Funny
Colle+McVoy introduces a new campaign for the Minnesota State Lottery that uses hamsters to show how Scratch Games provide relief from the grind of the rat, er hamster, race. The campaign inlcudes seven, 30-second television spots directed by Rocky Morton of MJZ. All feature hamsters interacting in human-like scenarios.
Sounds Like A Deal
Choose two for five. That’s the value-laden lure being used by Quiznos and their new agency of record, WONGDOODY. In other quick serve restaurant news, Chipotle decided to move its account in-house after a stint at Butler Shine Stern & Partners.
Christine Dougherty, Come On Down
Taco Bell’s Drive-Thru Diet is a seven-item “fresco-style” menu that has a new Jared-like spokesperson named Christine Dougherty. Dougherty is a “real-life Taco Bell customer” who lost 54 pounds over a two-year period by replacing her usual fast-food lunch or dinner with an item from Taco Bell’s Fresco menu. Taco Bell’s agency, DraftFCB in Irvine, […]
Time To Stand Up And Be Counted In 2010
Über Content director Jason Kohn is traveling across America shooting real people and their stories for Draftfcb New York’s campaign for the U.S. Census Bureau. In this piece, Kohn meets five generations of the Grand Ronde Tribe. I think this is strong content for the U.S. Census Bureau brand. Draftfcb is answering the key question […]
MADD Says Drunk Drivers Are Moral Midgets
Sometimes it’s fun to create a wholly unsavory character. One with character defects as obvious as scars. That’s where TBWA\Toronto and Holiday Films director Adam Massey went with this new campaign for MADD.
Sharebuilder Believes We All Need Something To Invest In
Sharebuilder from ING Direct wants to help put you “on the road to happiness.” Which is an odd way to characterize the stock market, given the hard core unhappiness it has been responsible for, of late. The 30-second spot entitled “Owners” features three Main Street Americans in everyday life – a bike courier, young professional […]
War Is Not A Video Game…
And war reporters are not soldiers. But this isn’t about war. It’s about using war to drive viewers to a media channel. Client: Sky TV Agency: DDB/Auckland
Santa Wrestling
Sell! Sell! in London is helping Fentimans, the independent Hexham-based soft drinks company, tug Coca-Cola’s long white beard this Christmas. illustration by Steven Noble Created by Sell! Sell!, the ad depicts an old-fashioned illustration of a Fentimans Santa wearing the colours of Curiosity Cola and workman’s boots standing victorious over a chubby Father Christmas lying […]
Rabbit Holes Discovered In Philadelphia
Alice, which premiered last night and continues tonight, is a four-hour movie event starring Academy Award-winner Kathy Bates as the Queen of Hearts and Caterina Scorsone as Alice. To promote the show SyFy (a unit of NBC) turned to Fallon for a multimedia marketing campaign, which includes the following twist on out-of-home: [via Brand Flakes […]
Wieden Delivers Some Odd (In A Good Way) Executions for Target’s Price-Driven Strategy
Mrs. Clause Gets Freaky With Frosty
[via The Denver Egotist]
