Ad Age is showing a preview of what’s to come from Starbucks and BBDO/New York. Clearly, Starbucks has McDonald’s and Dunkin’ Donuts in their rear view mirror. “We have more traditional mass marketers coming into the coffee category and trying to commoditize it,” Starbucks Chief Marketing Officer Terry Davenport said. “It’s just taking brewed coffee […]
Creative Review
Keeping Up Puppy’s Appearance
Tails & Company offers well heeled pet owners “unique, upscale products include collars and leashes, bowls, treats, toys, beds, jewelry, home décor and much more – all premium quality, all in one place.” Learn more about the company on their Twitter page.
Doing “The Bish” Proud
The Escape Pod’s Vinny Warren on the joy of creating the print ad above: When I was starting out in advertising in the early 90s I always fancied myself as an old-school hard sell print ad guy from a bygone era. But alas was born in the wrong decade. Ultimately I got diverted into doing […]
Someone’s Been Watching Coraline
New spot from Doner and Psyop for the UPS Store:
Jimmy Dean Fights the Morning Fade
This is a cute commercial, but it’s a category sell. It’s selling the idea of breakfast, not the particular benefits of a Jimmy Dean breakfast. If one buys the premise in the ad, the solution could be toast or apple sauce or what have you. Of course, this kind of thing happens everyday in AdLandia, […]
In A Hyphenated Word: Post-Modern
[New work from Ogilvy&Mather/Paris via I Believe In Advertising]
Run Like The Wind In Nothin’ But Nikes
The casting sessions for this spot must have been interesting. [via BrandFreak]
MTV Leads Sheep To Slaughter And Other Weirdness From Argentina
Check out this pair of ads from two different agencies in Buenos Aires. Client: MTV Agency: Brother – Escuela de Creativos Client: Disco Supermarkets Agency: Y&R Buenos Aires [via Ads of the World]
Goodby Has Fun With Fruit
[via Agency Spy]
Not Just For Crazy Astronauts Anymore
Mens’ underwear is nothing like womens’ underwear. Never has been. This is true for those suffering from incontinence, as well, and Kimberly-Clark–the leader in the $1.2 billion adult care category, with Depend and Poise making up more than 50 percent of the market share–is emphasizing the difference in its new campaign. They’ve even hired acclaimed […]
Post Shredded Wheat Celebrates Its Sameness
Post internal research has found that Americans are looking for messages that provide assurance and security. “There’s been a marked change in American values, with a greater desire for honesty, trustworthiness, and security during a time of economic and societal uncertainly,” said Kelley Peters, Director of Integrated Insights and Strategy for Post Foods. Thankfully, the […]
Master Your Data Or Be Swept Downstream
Right now, data is on the move. Lots of data. But Sprint is equipped to manage it for you. That’s the message of the telcom’s new Now Network advertising from Goodby Silverstein & Partners. “The idea behind the campaign is to demonstrate all the things that happen on the Now Network in today’s fast-paced world,” […]
