Darrell Hammond is back, America. And he is extending a large bucket of fried chicken your way, in hopes that you will buy it.
Is this more proof that Wieden+Kennedy/Portland will not be out-weirded? How else to explain the discordant song with childish lyrics at the center of this new campaign for KFC, an iconic brand celebrating its 75th year.
At least the product is the frame. That’s something.
Adweek’s Tim Nudd writes:
It’s an interesting approach, getting a comedic actor to play your most classic icon. And the first spots are notable not just because of the Colonel’s return but because of the concerted oddness of the execution.
The goofy humor is clearly meant to drag the Colonel into the modern age, without completely sacrificing his legacy.
“The Colonel has always been at the core of everything we do here at Kentucky Fried Chicken,” says Kevin Hochman, KFC’s U.S. CMO.
In related news, McDonald’s is refreshing its mascot’s look and feel. Ronald McDonald will also start to take an active role on McDonald’s social media channels.