Adpulp
Advertising News and Know-How
Where does bad TV advertising come from? It's a question McDonald's and their agency Leo Burnett are forcing people to ask, in response to a series of 25 spots featuring Max Greenfield, one of the stars of Fox's TV show "New Girl." https://youtu.be/uzgM-C6T_3U I can't recall the last time I disliked a campaign as much. McDonald's is introducing a new line up of Sirloin Third Pound burgers to compete …
Continue Reading about Max Greenfield Is Lovin’ It, But He May Be Alone In That →
Liberals arts majors rule. For only a liberal arts major is going to remake Classical mythology on behalf of Yoplait’s Go-GURT. In case you need a refresh on the topic, Hephaestus made all the weapons of the gods in Olympus. Here's the update: https://youtu.be/hw954rGy_Qk Hephaestus was the blacksmith of the gods, so he's the natural choice when confronted with the challenge of getting every drop of Go-GURT …
Continue Reading about Hephaestus’ Helpful Hammer Delivers The Go-GURT →
For women, sex is mental. For women who read Harlequin romance novels, their boring, poorly dressed and out-of-shape husbands hardly exist. That's the message in two new spots from BBDO Toronto and Someplace Nice director Pete Henderson for Harlequin. https://youtu.be/qHYginrIz-M Harlequin publishes 110 titles a month in 34 languages in 110 markets. So, why haven’t women read more than one title in the last …
When I first saw this spot for Sunny D by Boulder's Grenadier, I thought it was amusing. Then I learned it was based on this spot, which I should've remembered: While it's common for ad agencies and brands to reference older parts of the culture — movies, TV shows, and yes, even commercials from a previous generation — I wonder how long that will continue to happen. Increasingly, our culture is more …
Continue Reading about Sunny D Dips Into Its Archives, Delivers Fresh Spot →
Cheese is good. Tillamook's cheese is better. Oregonians know the score. Now, thanks to increased spending from the client and a new ad agency with hot new creative, more people from coast to coast can come to this conclusion on their own. https://youtu.be/D5WU7v0gMZQ https://youtu.be/W91oG8rWJIc https://youtu.be/1Anf7wZBeXA John Russell, senior director of marketing at Tillamook, told Adweek, "We …
Continue Reading about Tillamook and 72andsunny Do Dairy Right →
Darrell Hammond is back, America. And he is extending a large bucket of fried chicken your way, in hopes that you will buy it. https://youtu.be/Dh2rHsxYh6U https://youtu.be/YZflhZNRqSU Is this more proof that Wieden+Kennedy/Portland will not be out-weirded? How else to explain the discordant song with childish lyrics at the center of this new campaign for KFC, an iconic brand celebrating its 75th year. …
Continue Reading about Dipped In KFC’s Secret Batter, Darrell Hammond Is Finger Lickin’ Good →
The Kings and Queens of America are the ones who reach out and take what's there. Because this is America, the land where world-changing opportunities are ripening on the vine. All you have to do is harvest them and turn them into products that generate glorious profits. Provided you're man or woman enough to drive a Chrysler. https://youtu.be/zwC1icvy4mg The commercial above, created by Wieden + …
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Southwest Airlines and their agency GSD&M like to give people a good reason to fly. For instance, wedding season is upon us. https://youtu.be/6MU7gi8vBW8 Whether you would like to fly towards this mess on two heels (and Kristen Wiig impersonator), or away from her, is your business. It's Southwest's business to move you about the country at reasonable prices. And your bags fly …
Continue Reading about Bee Gees and Sugar Hill Gang Remind You To Fly Southwest →
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