According to Adweek, Space150 attached Nike’s new Vapormax to a weather balloon and sent it high into the stratosphere. The shoe looks nice up there, I must admit. But why is this shoe 117,500 feet above the California desert? Is Nike just doing it because they can? Is this what "Just Do It" means today? "Look, a disembodied shoe! I want one!" Does anyone really say this or think it? As someone …
Arby’s: We Have The Meats
Fallon is a legendary advertising agency, and one of the pillars of the Minneapolis market. Fallon picked up Arby's a few years ago and has helped the brand find its unique baritone voice. https://youtu.be/ViKwTWkZhFg https://youtu.be/cq1VNJxVI5k There is a keen sense of humor in play here; yet, this is no-nonsense product advertising. In other words, there's something for …
Film At 150
As a signature event celebrating Canada’s 150th anniversary, this year’s National Canadian Film Day 150 will see more than 1,500 screenings in schools, theatres and public squares across the country and in consulates and embassies around the world. To help promote and drive participation in the festival on April 19, Reel Canada, the nonprofit that hosts NCFD, is launching a Canada-wide campaign developed by Leo …
Ireland’s West Coast Calls
Ireland's west coast, also known as the "Wild Atlantic Way" is a romantic tourist destination and a beautiful setting for lifestyle videography of the highest order. Let's take a look... https://youtu.be/Jd3F3WYlKZE Ireland is easy on the eyes, that's for sure. Thanks to the pace of these videos from Fáilte Ireland, the National Tourism Development Authority, the viewer gets a sense of what it might be …
Love, Sweet Love
Hyatt is a leading hospitality brand the world over. Therefore, inclusion is a core brand value and it shows. https://youtu.be/vOwVmRM9mIM According to Campaign, MullenLowe's new anthem is the hotel chain's first TV spot in a decade. The commercial makes its TV debut tonight during the 89th Academy Awards. Grammy-nominated singer Andra Day provides the soundtrack, a new rendition of the Hal David/Burt …
Oh Brother
Bad advertising is advertising that fails to move people. Putrid advertising is advertising that fails to move people while offending people. Brother clearly falls into this latter category of repulsive marketers. https://youtu.be/9jl15KYg96Y For starters, you don't cast the black guy as the office loafer. In today's post-polite society, this is called what it is—racist bullshit. Brother then makes matters …
The Richards Group Keeps 7UP In the Mix
In a play for new customers, The Uncola is mixing it up with Sir Mix-a-Lot and 2 Chainz. The Dr. Pepper-owned brand is also making a strong play to be the mixer of choice for fans of adult beverages. It's an interesting twist to take a back seat to spirits, and one that could pay huge dividends. The following recipe videos were made by The Richards Group and the legendary recording artist. Sir Mix-a-Lot said, …
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84 Lumber Opens The Door To Opportunity
84 Lumber is a company with a heart. The Pennsylvania-based is also a company with their finger on the pulse. The story was initially rejected by Fox for being "too controversial for T.V.," forcing the company to edit it and cut it down. Let's see the piece in full frame now: https://youtu.be/nPo2B-vjZ28 Rob Schapiro, chief creative officer of 84 Lumber's ad agency Brunner, told Business Insider, "This is a …
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