Adpulp
Advertising News and Know-How
Photojournalism is a beautiful documentary art and a much-needed pursuit in today's mixed up world of lies and propaganda. Thankfully, The New York Times employs some of the world's best photojournalists. The newspaper's ad agency, Droga5, wisely saw this truth and placed it at the center of this Cannes Lion-winning ad campaign. https://youtu.be/zs4-rb0f7HI The combination of the photojournalist's …
Continue Reading about Like Lions, Hard Truths Are Hard To Come By →
This coming Sunday, you have the opportunity to bring home the root beer. Nevermind that dad prefers real beer. A&W Root Beer "Caught On Snap" from Lucky Post on Vimeo. I must admit, I don't care for the Richards Group-made commercial. I don't care for it because the ideas behind it are corrosive and don't work to build the A&W brand. Don't compare dads! Be glad you have one. Also, a cool …
Continue Reading about For Father’s Day, Will It Be A&W or Buffalo Wild Wings? →
Legal Sea Foods, the Boston-based, family-owned and operated restaurant group that has 30+ locations along the East Coast, is picky about the fish it sources and serves. https://youtu.be/rUMLNCUDIwU In the three spots from DeVito Verdi, fish lament that they just aren’t good enough to be selected by Legal Sea Foods. Thankfully, the Blues heals all, even fish. I also like the brand's Instagram, which is 100% …
Booking.com offers an easy escape from the insanity of your job. https://youtu.be/XcCR6pMYYXM https://youtu.be/jlpIu6e-xWA I notice the Kindergarten teacher spot every time it airs on TV—because of how annoying it is to see a teacher with no control in her classroom. According to Agency Spy, this is Deutsch's first work for the travel brand. It seems to me that illustrating how stressful work can be …
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Email marketing is more science than art. For many small- to medium-sized businesses, email marketing is also a mystery. The person in charge of managing campaigns has to work to segment lists, design templates, create A-B tests, track click-throughs and KPIs, plus plan and execute the content delivery. When this is your task list, you need a friend. Droga5 executive creative director Neil Heymann said, the …
Continue Reading about Droga5 Pulls MailChimp from Email Marketing’s Black Hole →
Problem: There are 500,000 people suffering from hearing loss in the United Arab Emirates. Solution: FP7, a McCann agency in Dubai, came up with an ingenious campaign for HearLife Clinic to help address the public health issue. https://youtu.be/08D6jQ9xJlQ https://youtu.be/9zedbaQpnhY The early symptoms of hearing loss are difficulties hearing high frequency and low sounds, often only discovered in an …
Continue Reading about It’s A Bird. No, It’s A Hearing Test →
Moms today have good reason to swear. Likewise, kids have every reason to prefer Kraft Mac & Cheese. Maybe that's why the brand enlisted mother, author and swearing expert, Melissa Mohr, Ph.D., to tell it like it is. https://youtu.be/jV-opIMAtD4 …
Continue Reading about Get Off Your Monkey Flunking Tablet →
Paul Burke, a freelance copywriter and novelist, thinks advertising is no longer funny. He knows what of he speaks, and he knows why. "A client erring on the side of caution is like a pope erring on the side of Catholicism," he argues in Campaign. In other words, you need to take substantial risks to create the kind of emotional bonds that music, art, comedy, theater, literature, and the very best advertising help …
Continue Reading about Hold It, What Are You Laughing For? →
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